The end of college.

It is your final year of college in your business technique, and you have to decide what you want to do next. You already know that you want a career in marketing, but cannot choose between two different paths. Part of you wants to become an entrepreneur and start your own business right away. Another part of you wants to continue to university to gain more knowledge and experience. You know this decision could completely change your future, even though yo know that there is no right or wrong path.

Choice 1 : Continue your studies at university.

Choice 2 : Start your own business.

Continue your studies at university.

You chose to continue your studies at university. You have now the choice between 2 programs.

Choice 1 : Bachelor of Business Administration - Marketing. (Université Laval).

Choice 2 : Bachelor of Business Administration (BBA) - Marketing specialization. (HEC Montreal).

Start your own business.

You start your own street-wear brand. It started as random sketches in your notebook, but now it fells like something real you could actually build. That night, you sit at your desk surrounded by paper drafts, fabric idea, and a messy logo you keep redrawing. You imagine people wearing your designs on the street. For the first time, it feels exciting - but also scary. Then, reality kicks in. You don't have many savings, If you mess this up, you'll be back at zero. Your phone buzzes, A friend texts : "Don't forget, the newest businesses fail within the first year." You lean back in your chair. You have two choices :

Choice 1 : Start small - sell a few pieces online, test the market, grow slowly and safely.

Choice 2 : Take a risk - borrow money, produce a full collection, and try to make a big impact right away.

Bachelor of Business Administration - Marketing. (Université Laval).

You were accepted into the Bachelor of Business Administration - Marketing program at Université Laval, and you felt excited about starting this new chapter of your life. During your first semester, one of your professors offered you an internship at a large marketing company in Quebec City. At the same time, your best friend asked you to help launch a small clothing brand on social media. The internship could give you experience, stability, and important professional connections. However, working on the clothing brand sounded more creative and exciting, even if it were risky and uncertain. You knew that your decision could influence your future career in marketing.

Choice 1 : The internship in a large marketing comany.

Choice 2 : Help to launch a small clothing brand with your friend.

Bachelor of Business Administration (BBA) - Marketing specialization. (HEC Montreal).

You were accepted into the Bachelor of Business Administration (BBA) - Marketing specialization at HEC Montreal, and you could not believe it. On your first week at university, your marketing professor announced a major competition where students had yo create a real advertising campaign for a local company. The winning team would earn an internship at a famous marketing agency in Montreal. As the deadline got closer, your team started arguing about the campaign strategy. Some students wanted a safe and professional campaing, while you wanted to create something original and risky that could stand out. The pressure kept increasing, and you were affraid your choice could ruin the project or lead your team to victory.

Choice 1 : Play it safe - agree with your team and create a professional marketing campaign that follows traditional marketing strategies to avoid mistakes.

Choice 2 : Take the risk - convince your team to use your bold ans original idea, even if it could fail and cost you the competition.

Start small - sell a few pieces online, test the market, grow slowly and safely.

You release only few hoodies and t-shirts online. At first, nothing happens. You keep checking your phone, disappointed. Then, slowly, orders come in - one, then a few more. People start liking your designs and leaving positive messages. It's not fats, but it's real progress. You learn what sells and improve as you go One day, a small local store emails you. : "We want to sell your pieces in or shop".

Choice 1 : Accept the offer and sell your clothes in the local store to reach more customers and grow faster.

Choice 2 : Decline the offer and stay online - only so you can keep full control of your brand and production.

Take a risk - borrow money, produce a full collection, and try to make a big impact right away.

You borrow money, rent a small space, and launch a full street-wear collection. Everything drops at once - bold designs, a full website, and a big social media push. For a moment, it feels powerful, People notice. Your posts get views. A few early orders come in, and you think you might've made the right call. But quickly, problems hit. Shipping delays. High costs, Too much inventory sitting unsold. The pressure builds fast, and every mistake feels expensive. One night, you sit in the empty workspace staring at boxes of unsold clothes. Your phone buzzes with another bill reminder. You realize the risk is worked - but not the way you hoped. Now you have to decide what to do nect to save the business.

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The internship in a large marketing company.

You choose the internship at the large marketing company in Quebec City. On your first day, everything feels professional and fast-paced. You attend meetings, help plan advertising campaigns, and work with experienced marketers who teach you new strategies every day. Even though the work is stressful at times, you realize how much you are learning. A few months later, your supervisor calls you into her office. She tells you the company is impressed with your work and wants to offer you a permanent position after your graduation. You accept the job and assure a stable and strong start in the marketing industry.

Choice 1 : Accept the internship at a large marketing company and begin building a stable career in marketing.

Help to launch a small clothing brand with your friend.

You choose to help your friend launch the clothing brand on social media. At first, it's stressful because neither of you has much experience, but you spend hours creating posts, filming videos, and trying new marketing ideas. Slowly, the brand starts gaining attention online. More people follow the page, orders begin coming in, and local influencers start wearing the clothes. Seeing the business grow because of your creativity feels exciting and rewarding. A few months later, your friend asks you to join the brand full-time to help expand the business even more.

Choice 1 : Join your friend's clothing brand full-time and continue growing the business together.

Play it safe - agree with your team and create a professional marketing campaign that follows traditional marketing strategies to avoid mistakes.

You decide to play it safe and agree with your team's professional campaign idea. The presentation goes smoothly, and even though the campaign is not very original, the judges appreciate how organized and realistic it is. A few days later, your professor announces that your team finished near the top of the competition. Even though you did not win the competition, one of the judges noticed your teamwork skills and offers you a smaller internship opportunity at a local marketing company in Montreal. You realize that playing safe still opened an important door for your future.

Choice 1 : Accept the local marketing internship after playing it safe in the competition and continue gaining experience.

Take the risk - convince your team to use your bold ans original idea, even if it could fail and cost you the competition.

You decide to take the chance and convince your team to use your bold marketing idea. At first, some teammates doubt you, but, during the presentation, the judges are impressed by how creative and different the campaign feels. A week later, your professor announces that your team won the competition. Because of your idea, you are offered an internship at a famous marketing agency in Montreal. The internship will be challenging and stressful, but, it could become the beginning of your marketing career.

Choice 1 : Accept the internship at the famous marketing agency after taking the creative risk in the competition.

Accept the offer and sell your clothes in the local store to reach more customers and grow faster.

You decide to accept the store's offer and sell your clothes in the shop. At first, you feel nervous seeing your designs on display, but customers begin buying them and talking about your brand. Sales slowly increase, and more people start following your business online after discovering it in store. A few months later, another clothing store contacts you and asks to sell your products too. Expanding your brand could help your business grow even faster, but it would also bring more work and responsibility.

Choice 1 : Expand your clothing brand into more stores after accepting the local shop's offer.

Decline the offer and stay online - only so you can keep full control of your brand and production.

You decide to decline the store's offer and continue selling your clothes online only. You want to keep full control of your brand and grow at your own pace. At first, you wonder if you made the wrong decision, but your social media page slowly keeps growing. A few months later, one of your video goes viral online. Thousands of people discover your brand, and orders begin coming in from different cities. You realize that building your business independently is finally starting to pay off.

Choice 1 : Continue growing your clothing brand into more stores after declining the store's offer.

Reduce prices, sell the extra inventory quickly, and restart the business with a smaller and safer strategy.

You decide to reduce the prices and sell the extra inventory quickly. At first, it feels frustrating because you are making less profit than you hoped, but customers begin buying the clothes faster. Slowly, the boxes in your workspace start disappearing, and the pressure becomes easier to manage. After a few months, your business is smaller but more stable. You realize the taking a step back helped save the brand before it completely failed.

Choice 1 : Restart your business with a smaller and safer strategy after reducing prices to save the company.

Take another risk - invest more money into advertising and new designs, hoping the brand will finally become popular.

You decide to take another risk and invest even more money into the business. You launch new advertisements, work with local influencers, and release new clothing designs to attract attention. For weeks, nothing changes, and you start regretting your decision. Then suddenly, one influencer's video wearing your clothes' goes viral online. Orders begin flooding in, and your website struggles to keep up with the traffic. For the first time in months, you feel hopeful again. The risk was dangerous, but it finally gave your brand the attention it needed.

Choice 1 : Continue expanding your street-wear company after taking another risk and investing more money.

Accept the internship at a large marketing company and begin building a stable career in marketing.

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Join your friend's clothing brand full-time and continue growing the business together.

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Accept the local marketing internship after playing it safe in the competition and continue gaining experience.

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Accept the internship at the famous marketing agency after taking the creative risk in the competition.

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Expand your clothing brand into more stores after accepting the local shop's offer.

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Continue growing your clothing brand into more stores after declining the store's offer.

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Restart your business with a smaller and safer strategy after reducing prices to save the company.

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Continue expanding your street-wear company after taking another risk and investing more money.

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