Hi everyone! Welcome to my channel.
My name is Sabrina Gédé and I’m currently a student in Business Management, with a focus on Marketing.

This program teaches us the basics of how businesses work, especially how to promote products and understand consumer behavior. One of the most common career paths after this program is to become a marketing agent, which is what I want to do after I graduate.

This semester, I took a class called Marketing Research, and we explored how companies collect information from consumers to improve their strategies.
One major challenge in marketing is how to collect reliable data from the right people quickly and efficiently. Without good data, our campaigns might not work or reach the right audience.

To help solve this problem, my teacher introduced us to a website called Qualtrics.
I found it really helpful because it makes it easy to create professional surveys and analyze the results.
You can find it by going to www.qualtrics.com. Once you're on the site, you can sign up and start building surveys right away.
Let me give you a quick tour: on the homepage, there’s a section to start a new project. You choose “Survey,” and then you can add questions, change the design, and decide how you want to send it out. You can also see real-time results and use built-in tools to analyze the data.

Let’s say I want to know what kind of social media platform people use the most before making a purchase.
First, I go on Qualtrics and click on “Create new project.” Then I select “Survey,” give it a title like “Social Media Preferences,” and start adding my questions. For example, “Which social media platform do you use the most when looking at product ads?”
I can choose multiple choice or ranking questions depending on what I need.
Once my survey is ready, I can send it by email or copy the link to post it online.
When people start answering, Qualtrics collects and organizes the data automatically. I can look at the results in graphs and charts, and even download the report.
This helps me understand which platform is most useful for targeting ads, which is a huge advantage for a marketing agent.

Thanks so much for watching! If you found this helpful, don’t forget to like and subscribe for more content like this.

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