Hello, my name is Fanny, and I am a student at Montmorency College studying Social Sciences. This is my last and fifth semester. My glossary will be for all the people interested in marketing and willing to learn new words related to the subject. This is mostly for the people who read my blog on Blogger.com. My topic is marketing and my glossary will help students learn new words related to my field of study. This is a 20 term glossary that includes parts of speech, pronunciations, definitions, translations, examples and images to help understand the words better. I searched on Actively engaged online, google, other websites and past projects on my blog, for marketing terms, vocabulary, and definitions. I want you readers to understand better these words and be able to talk about them with full confidence.
ads
noun
Public notices or paid messages promoting a product, service, or brand.
Example: Paid advertising on other sites To get results from banner ADS, we need to spend a great deal of money, and we need to be prepared to refine both the banners and their placement on an ongoing basis. Mailing list ADS, however, are generally far cheaper, and often reach much more finely targeted audiences than banner ADS.
en: publicités
advertising
noun
The business or practice of calling public attention to a product, service, or idea, usually through paid announcements.
Example: Therefore, it seems that the logical way forward is to educate the public to the realities of organic food production through the use of ADVERTISING, factual information leaflets, and labeling of food products.
en: publicité
article
noun
A piece of writing in a publication, a section of a legal document, an individual item, or a grammatical word like "a," "an," or "the".
Example: Indeed, whilst there is no panacea for the conflict issues, I concur that it is vital to consider the human element of the conflict issues, as discussed in C.M Hill's ARTICLE ' people should not suffer impoverishment from wildlife preservation.".
en: article
branding
noun
The ongoing process of shaping how people perceive, feel about, and remember a business, product, or organization.
Example: Supply management orientation and supplierbuyer performance, Journal of Operations Management 18(2000), 1999, pp. 317 - 333 Joe, L.P. 5 strategies for effective online BRANDING.
en: image de marque
buyers
noun
A person who pays money to purchase goods, property, or services.
Example: Number of BUYERS relative to sellers BUYERS' threat of backward integration (Only applies to companies that buy Fresh Breath products as a supply of their manufacturing) Sellers' threat of forward integration Importance of the products to BUYERS There are a lot of toothpaste companies out there in the market, the biggest seven brands, nine small ones plus brands owned by supermarkets and pharmacies.
en: acheteurs
campaign
noun
A planned series of activities or actions designed to achieve a specific goal.
Example: This sensible strategy and marketing CAMPAIGN, allied with the support of the national government and the attraction of a high-quality-low-cost long-haul destination for visitors from Europe and North America and the boom in domestic tourism in summer 2002 3, means that the outlook is very positive.
en: campagne
competition
noun
A rivalry or contest where two or more parties strive for a goal, prize, or outcome that cannot be shared.
Example: The effects of this could mean that they are able to produce much larger quantities of corn more efficiently than the UK and other EU countries therefore creating large COMPETITION.
en: concours
customer
noun
A person or business that buys goods or services from another person or business.
Example: There are obvious barriers to entry and exit in contemplating the move into the Vodite market, not least that the current producers have already established a CUSTOMER base.
en: client
customer service
phrase
Customer service is the support you offer your customers — both before and after they buy and use your products or services — that helps them have an easy, enjoyable experience with your brand.
Example: Project Aim: To achieve better financial & competitive performance by improving CUSTOMER SERVICE & the long-term efficiency & effectiveness of operations.
en: service à la clientèle
digital marketing
phrase
The use of the internet, mobile devices, social media, search engines, and other digital technologies to promote products and services to customers.
Example: "He works as a digital consultant for various companies."
en: marketing numérique
growth
noun
The process of developing, increasing in size, or changing from a simpler state to a more complex one.
Example: Sustainability concerns From the above introduction to China, it may be noted that the country has some underlying problems regarding the rate of GROWTH, both in terms of population, economy and industry and whether these rates can be sustained.
en: croissance
investor
noun
Is a person or organization that puts money into a business, real estate, or financial markets to make a profit.
Example: It compares how much of the entity is financed by loans and how much is financed by shareholder funds; clearly a high level of loans implies that an entity is risky from an INVESTOR's point of view as if the company gets into financial difficulty and cannot pay off its loans, the shareholders will lose out [21].
en: investisseur
management
noun
The process of planning, organizing, leading, and controlling people and resources to achieve a goal efficiently and effectively. [1] (https://instituteprojectmanagement.com/blog/what-is-management/).
Example: MANAGEMENT - As the farm manager, I must look carefully at resources, particularly staff.
en: gestion
merchandising
noun
The practice of promoting, displaying, and selling products to customers at the point of purchase.
Example: Cream is typically aerated right before consumption; whipped yogurt, on the other hand, is aerated during manufacturing and requires stabilization to prevent the foam from collapsing during distribution and MERCHANDISING, especially at varying altitudes.
en: marchandisage
planning
noun
The systematic process of deciding in advance what to do, how to do it, when to do it, and who will do it to achieve a specific goal.
Example: This is particularly important for the successful PLANNING and implementation of decentralisation schemes as well as for the establishment of coherence between local and national levels of government (Miller, 2002).
en: planification
portfolio
noun
A collection of items, documents, financial assets, or creative work grouped together for a specific purpose.
Example: Choosing Giant would lower the beta coefficient of the current PORTFOLIO, which is currently at 1.4 and which, 10 years from retirement, is regarded as high.
en: portefeuille
social media
phrase
Internet- and mobile-based websites and apps that allow people to communicate, create, and share content within virtual communities.
Example: Kate is careful not to adulterate her professional reputation by making poor choices on social media.
en: réseaux sociaux
strategy
noun
A careful, long-range plan or method designed to achieve a specific goal or overall success.
Example: Andersons Centre Wooldridge M (2004) - The Single Farm Payment as applied in the United Kingdom, Centre for Agricultural STRATEGY, The University of Reading.
en: stratégie
value
noun
The regard, worth, usefulness, or importance of something.
Example: The resulting regression model is now given by: The dummy variable takes the VALUE 1 for the first half of the sample (20 observations) and the VALUE 0 for the second half of the sample (20 observations).
en: valeur
website
noun
A collection of interconnected web pages hosted on a web server and accessed over the internet using a common domain name.
Example: It's important to understand that Council Tax is paid to Central Government, which then allocates each local authority a share of the pool, as revealed on the St Edmundsbury Borough Council WEBSITE.
