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20 commercial marketing terms

I am a second year student in marketing. this glossary if to help student understand and use the correct words and terms in the buisiness world. this glossary will include the terms in question and the definition to have a perfect vocabulary.

Affiliate Marketing: Marketing based on a relationship between an online advertiser and website publishers where the advertiser pays for leads or revenue that comes from the publishers’ sites. It’s a form of value sharing or commission sharing. Partnering with affiliates extends your advertising reach and increases your relevance with target audiences for a limited investment. You only “pay for performance.” Bloggers can make great affiliates.; fr: Marketing based on a relationship between an online advertiser and website publishers where the advertiser pays for leads or revenue that comes from the publishers’ sites. It’s a form of value sharing or commission sharing. Partnering with affiliates extends your advertising reach and increases your relevance with target audiences for a limited investment. You only “pay for performance.” Bloggers can make great affiliates.
Affiliate Network: A specially selected group of website publishers who partner with an advertiser to deliver leads or sales and receive a commission based solely on their performance. Here’s a simple example: A shoe company partners with a few highly influential fashion bloggers. The bloggers include ads and links promoting the company’s shoes on their sites. The shoe company pays the bloggers a commission on the sales generated. Affiliate networks offer advertisers "prepackaged" affiliate programs.
Alt Text: Text that shows in place of images or pops up when you hover your mouse over an image. Alt text, or alternative text, is written into the HTML code of a web page to describe an image in case the image doesn’t show. This can happen for a few different reasons. Some users may have images turned off so web pages load faster. Other users may have low vision or blindness, so they use special screen readers that translate web page text into an audio or a Braille-like touch format. Alt text also helps search engines "understand" images better.
Brand: The experience a customer has with a product or service that makes it different from others in the same category. More than just a name, a brand is where features, benefits, and customer perceptions meet. Successful brands have a unique identity, image, and emotional connection with their customers. It’s why we choose a brand over another every day.
Brand Identity: The experience a customer has with your product or service visually. A brand identity is made up of elements like the brand’s name, logo, color palette, and type style to convey a distinct brand image to customers. It also includes consistent standards for words, images, voice, and tone.
Brand Image: How your customers perceive your products, services, and company. This is ultimately something you can’t control. But the goal of raising awareness of your brand, improving recognition, nurturing favorability, and winning affinity is to grow market share. A solid brand identity and relentless brand management are 2 keys to success.
Brand Manager: A marketing professional responsible for making sure the customer’s experience with a brand is brand-worthy. That means all messaging about the brand is aligned with the brand’s values, personality, identity, and target audience. Typical to-dos for a brand manager include: performing a competitive analysis, developing marketing strategies, overseeing the creation of advertising campaigns, and managing the advertising budget.
Breadcrumbs: If you’re thinking "Hansel and Gretel," you’re right. This fairy tale duo left a trail of breadcrumbs as they ventured into the forest so they could find their way back home. Digital breadcrumbs serve the same purpose. They’re a form of website navigation that shows users the sections they’ve visited in the order they visited them so they can retrace their steps easily.
Go-to-Market Strategy: A plan that helps you launch your new business, product, service, or brand to your customers. It usually includes target audience research, the key differentiators in your market, and a planned approach for marketing and distribution.
Hard Bounce: An email that is rejected by an email server for a permanent reason. An email may hard bounce if a recipient email address or domain name doesn't exist—or the recipient email server has completely blocked the delivery. There are, however, occasionally times when a valid email address will hard bounce.
Hashtag: A hash or pound sign (#) used after a word or phrase to label content and make it easier to find. Hashtags are common on social media and used to connect posts on related topics. For example, if you click #Mailchimp on Twitter, it will bring up a list of tweets that include that hashtag. Hashtags can combine multiple words and are often styled with internal capitalization so they’re #MuchEasierToRead.
Key Success Factors: The 5 elements that determine whether or not a company will be effective in capturing its target audience. The key success factors are strategic focus, people, operations, marketing, and finances. These factors are also known as strategic posture or competitive emphasis.
Meta Description: A brief summary of what a web page is about in the HTML code of the page. Character counts may vary by search engine, but 160 characters with spaces is a good guideline. Search engines consider meta descriptions when ranking your page for relevance to user searches, but it’s not one of the most important factors.
Meta Tags: HTML code that helps search engines understand, evaluate, and rank web pages. Meta tags include meta description (a summary of the page), meta keywords (words and phrases used in the content of the page), and a canonical URL (the master version of a page).
Organic Search: The natural and unpaid results users receive after making search queries. Search engines, which crawl your web pages and rank your content for relevance to the most common queries, determine these results. You can improve your ranking through search engine optimization (SEO) activities, such as including keywords in headlines. For contrast, see: paid search.
Product Lifecycle: The stages a product goes through during its time on the market. There are 4 stages: introduction, growth, maturity, and decline. The stage your product is in helps inform your marketing objectives and promotional mix. For example, raising awareness of a new product may be more important than raising awareness of a mature product.
Product Range: A set of versions of one product from the same brand, each tweaked to appeal to a different audience segment. These versions are relatively slight variations on a theme instead of major departures in features and benefits.
Redirect: Sending a user to a different web page than the one they requested with a URL. Redirects send readers to a new page if content has been moved or an older page has been deleted. This helps prevent 404 errors. They can allow people to type in short, easy-to-remember URLs rather than complicated URLs with many slashes and hyphens.
Uniform Resource Locator (URL): A web address. Uniform resource locators (URLs) can point to a website or any other resource on the web, such as an image or video. They can use letters, numbers, or a combination of both. Certain characters such as brackets and braces are considered “unsafe.” Various web browsers handle them differently, which can lead to errors.
Yahoo Advertising: Yahoo’s ad platform. Yahoo offers various formats and placements much like other ad networks. Pay-per-click (PPC) ads on appear on its search engine results page (SERP). Display ads are served on its homepage, content portals, and articles pages—and can be re-served to viewers much like Google remarketing ads.