Sales vocab
Sales vocab
20 Sales vocabulary tools terms
Common words used in business with definitions to help everyone understand the meaning of certain words and to learn new words.
- Bluebird Sales
- A "bluebird" is a sale that came seemingly from nowhere or with unexpected ease.
- Brand identity
- The experience a customer has with your product or service visually. A brand identity is made up of elements like the brand’s name, logo, color palette, and type style to convey a distinct brand image to customers.
- en: Identité de marque
- Brand image
- How your customers perceive your products, services, and company. This is ultimately something you can’t control. But the goal of raising awareness of your brand, improving recognition, nurturing favorability, and winning affinity is to grow market share.
- en: Image de marque
- Churn Rate
- A metric that measures how many customers you retain and at what value.
- Click-Through Rate (CTR)
- The percentage of users who click on the link in your digital marketing message after seeing it.
- en: Taux de clics (CTR)
- Cross-Selling
- When a sales rep has more than one type of product to offer consumers that could be beneficial, and s/he successfully sells a consumer more than one item either at the time of purchase or later on.
- Featured Snippet
- A section of Google’s search engine results page that tries to answer a question without a person having to click through to another web page.
- en: Extrait mis en avant
- Forecasting
- Estimating future sales performance for a forecast period based on historical data. Forecasted performance can vary widely from actual sales results, but helps sales reps plan their upcoming days, weeks, and months, and helps high-level employees set standards for expenses, profit, and growth.
- Gatekeeper
- A person who, or role that, enables or prevents information from getting to another person(s) in a company.
- Google Algorithm
- Algorithms are a list of mathematical calculations and if/then statements that decide what action a computer program should take. The Google algorithm is the rules-based system Google uses to sort through hundreds of billions of websites to deliver relevant results to users’ search queries.
- en: Algorithme de Google
- Gross Rating Points
- A math equation that multiplies the number of times an ad is run by the percentage of the target audience that sees it, multiplied by 100. Gross rating points (GRPs) are commonly used in television ad buying to help media planners decide when and where to place their ads.
- en: Points de notation brute
- Inbound Marketing
- A marketing strategy that encourages people to actively seek out and engage with your brand. Social media, content marketing (such as sponsored content and blogs), and search engine optimization (SEO) are common tactics.
- en: Marketing entrant
- Key performance indicators (KPIs)
- Key performance indicators (KPIs) are quantifiable measures that help businesses evaluate their progress toward achieving important objectives.
- en: Indicateurs clés de performance
- Loss Leader
- Used in retail to refer to a product sold at a low price (either at break-even or at a loss) for the purpose of attracting customers into the store. The goal is for customers who go into the store to buy other items that are priced to make a profit.
- en: Produit d'appel
- Monthly Recurring Revenue (MMR)
- For recurring revenue companies, MRR provides a month-to-month look at how recurring revenue or subscription business is growing.
- en: Revenu mensuel récurrent
- Paid Search
- Online advertising that is triggered when users perform searches using keywords that a company has purchased. Ads look like organic search results, but they appear more prominently on a search engine results page (SERP) than they would have organically.
- en: Recherche payante
- Pain Point
- A prospect's pain point, or need, is the most important thing for a sales rep to identify in the selling process. Without knowing a prospect's pain points, they can't possibly offer benefits to help resolve those pain points.
- Positioning Statement
- Statements and questions that sales reps use when opening a sales call to engage the prospect in conversation around their pain points. Many sales reps are trained to start off every sales call with these statements.
- Smarketing
- Used to refer to the practice of aligning Sales and Marketing efforts. In a perfect world, marketing would pass off tons of fully qualified leads to the sales team, who would then subsequently work every one of those leads enough times to close them 100% of the time.
- The Federal Trade Commission (FTC)
- The Federal Trade Commission (FTC) is tasked with promoting competition in the United States marketplace and protecting consumers. In the world of e-commerce and digital marketing, the FTC is responsible for providing rules and guidance around online advertising, which it refers to as the “rules of the road.”
- en: La Commission fédérale du commerce