sales glossary
sales glossary
20 terms
This glossary is for people who want to improve their vocabulary for a sales or a markeing position.
- Affiliate Network
- A specially selected group of website publishers who partner with an advertiser to deliver leads or sales and receive a commission based solely on their performance.
- fr: Réseau d'affiliation
- Alt Text
- The written copy used in HTML code to describe the appearance or purpose of an image or other visual element on a web page.
- fr: Texte alternatif
- Bing Ads
- Pay-per-click (PPC) ads that run on Bing and Yahoo search engines spanning desktop and mobile devices.
- fr: Annonces Bing
- Black Hat SEO
- Not a great idea. Black hat SEO is an approach to search engine optimization (SEO) that focuses on gaming the system and disregards the human experience.
- fr: Référencement Chapeau noir
- Breadcrumbs
- They’re a form of website navigation that shows users the sections they’ve visited in the order they visited them so they can retrace their steps easily.
- fr: chapelure
- Call to Action (CTA)
- The call to action (CTA) clearly articulates the next step: learn more, contact us, shop now, follow us, sign up.
- fr: Appel à l'action (CTA)
- Canonical URL
- The "master version" of a page on your website that you want search engine crawlers to find.
- fr: URL canonique
- Classified Advertising
- Ads appearing on the same page and grouped into categories in a list-like format.
- fr: Petites annonces
- Click-Through Rate (CTR)
- The percentage of users who click on the link in your digital marketing message after seeing it.
- fr: Taux de clics (CTR)
- Content Marketing
- Content marketing is a strategy businesses use to attract, engage, and retain customers by creating and sharing relevant articles, videos, podcasts, and other media.
- fr: Marketing de contenu
- Conversion Rate Optimization (CRO)
- The process of increasing the percentage of users who take the actions you want them to, such as clicking on a website link or purchasing a product online.
- fr: Optimisation du taux de conversion (CRO)
- CPM
- Cost per thousand impressions of an online ad.
- fr: Coût pour mille impressions
- CSS
- Cascading style sheet (CSS), a language that dictates how a web page looks.
- fr: Feuille de style en cascade
- DMARC
- Domain-based Message Authentication, Reporting & Conformance (DMARC) is a widely recognized email protocol that helps people and businesses protect their email addresses and domains from being misused by third parties.
- fr: Authentification, rapports et conformité des messages basés sur le domaine
- Smarketing
- Used to refer to the practice of aligning Sales and Marketing efforts. It’s important for Marketing and Sales to align efforts to impact the bottom line the best they can through coordinated communication.
- fr: Smarketing
- Social Selling
- When sales reps use social media to interact directly with their prospects.
- fr: vente sociale
- Sound Bite
- A series of words or phrases sales reps use to respond to and overcome a customer objection.
- fr: Extrait sonore
- Top of the Funnel (TOFU)
- The very first stage of the buying process. Leads at this stage are identifying a problem they have and are looking for more information
- fr: Haut de l'entonnoir (TOFU)
- Up-Selling
- When a sales rep sells an existing customer a higher-end version of the product that customer originally bought.
- fr: Vente incitative
- Weighted Pipeline
- A more detailed version of a sales pipeline, in which each opportunity is given a specific value based on which stage they're in in the sales process.
- fr: Pipeline pondéré