marketing glossary
marketing glossary
20 buisness - marketing terms
This glossary is for knowing marketing vocabulary in a professionnal context.
- ABC
- "Always Be Closing." An antiquated sales strategy that basically says everything a sales rep does throughout the sales process is in pursuit toward the singular goal of closing a deal.
- AIDA
- An acronym used in Sales that stands for Attention/Awareness, Interest, Desire, Action.
- Backlinks
- Links on websites other than your own that go back to a page on your website.
- fr: lien retour
- Breadcrumbs
- They’re a form of website navigation that shows users the sections they’ve visited in the order they visited them so they can retrace their steps easily.
- fr: Fil d'Ariane
- conversion rate
- The percentage of user actions taken after total clicks on a display ad or other digital asset.
- fr: taux de conversion
- DMARC
- Domain-based Message Authentication, Reporting & Conformance (DMARC) is a widely recognized email protocol that helps people and businesses protect their email addresses and domains from being misused by third parties.
- Drip Campaign
- A series of automated emails sent to people who take a specific action. For any given action, you can choose how many emails to send and the rate at which to send them
- fr: campagne goutte-à-goutte
- dropshipping
- An e-commerce model where the seller doesn’t own any inventory or handle any of the shipping responsibilities.
- end user
- The person who uses a product or service.
- fr: utilisateur final
- eye tracking
- Measuring and recording the movement of eyes as they look at a web page.
- fr: suivi oculaire
- ftc
- The Federal Trade Commission (FTC) is tasked with promoting competition in the United States marketplace and protecting consumers.
- GPT-3
- GPT-3, or Generative Pre-trained Transformer 3, is a remarkable language model that has taken the world by storm.
- heat map
- A visual representation of data that uses color to communicate areas of highest use or likelihood.
- fr: carte de chaleur
- hyperlink
- A piece of text or an image on a website that takes you to another web page when you click on it.
- fr: hyperlink
- intergrated marketing
- The practice of aligning all marketing tactics to the same core messaging for a consistent customer experience with your brand
- marketing collateral
- Digital or print materials that accompany a primary advertising campaign
- fr: Supports marketing
- narrowcasting
- Sending a media message to a highly targeted audience.
- fr: Diffusion ciblée
- schema markup
- Bits of code added to a web page that help search engines understand the content of the page.
- fr: Balise de schéma
- ssl
- Secure Sockets Layer (SSL) is a method of encryption that protects data being sent between websites.
- webhooks
- Webhooks are a way for one application to provide other applications with real-time information.