Sales vocabulary
Sales vocabulary
20 Interesting terms to know for sales & marketing. terms
- Conversion Path
- The "events" on a company's website that help companies capture leads. In its most basic form, it'll consist of a call-to-action (typically a button that describes an offer) that leads to a landing page with a lead capture form, which redirects to a thank-you page where a content offer resides.
- Cross-Selling
- When a sales rep has more than one type of product to offer consumers that could be beneficial, and s/he successfully sells a consumer more than one item either at the time of purchase or later on.
- Customer Relationship Management (CRM)
- Software that let companies keep track of everything they do with their existing and potential customers.
- Direct Marketing
- Marketing that is delivered directly to the customer via the company selling a product. It’s often called direct response marketing. It typically includes a call to action (CTA) requesting a desired response such as calling a phone number or visiting a website to learn more and buy the product.
- Email automation
- The use of predefined rules to trigger email messages based on specific actions customers take—or don’t take. Some examples include a welcome email that sends when a customer signs up for a mailing list, or a quick reminder that the customer placed something in their cart but never finished checking out.
- Eye tracking
- Measuring and recording the movement of eyes as they look at a web page.
- Go-to-Market Strategy
- A plan that helps you launch your new business, product, service, or brand to your customers. It usually includes target audience research, the key differentiators in your market, and a planned approach for marketing and distribution.
- Google Analytics
- A google related platform that measures and reports on website traffic. It provides information about how people use your website, which includes the most popular content, the time spent on each page, and what devices are used to browse.
- Hard Bounce
- An email that is rejected by an email server for a permanent reason.
- Heat Map
- A visual representation of data that uses color to communicate areas of highest use or likelihood. A click map is a special type of heat map that shows which parts of web pages receive the most clicks.
- Hyperlink
- A piece of text or an image on a website that takes you to another web page when you click on it.
- Inbound Marketing
- A marketing strategy that encourages people to actively seek out and engage with your brand. Social media, content marketing (such as sponsored content and blogs), and search engine optimization (SEO) are common tactics.
- Integrated Marketing
- The practice of aligning all marketing tactics to the same core messaging for a consistent customer experience with your brand.
- List Broker
- A business that specializes in sourcing contact lists that direct marketers can rent for an email or marketing campaign.
- Narrowcasting
- Sending a media message to a highly targeted audience. The opposite of broadcasting, narrowcasting is also considered a form of niche marketing.
- Paid Search
- Online advertising that is triggered when users perform searches using keywords that a company has purchased. Ads look like organic search results, but they appear more prominently on a search engine results page (SERP) than they would have organically.
- Promotional Mix
- The combination of promotions (advertising, sales promotion, personal selling, publicity) you use to deliver marketing messages to your target audience.
- User Experience (UX)
- How a person feels about using a product or service. The discipline of user experience (UX) makes digital experiences efficient, effective, and sometimes entertaining.
- Vision Statement
- A short description of a company’s goals for the future. Vision statements tend to be highly aspirational, serving to motivate employees while guiding day-to-day decision making.
- Webhooks
- Webhooks are a way for one application to provide other applications with real-time information. They allow one application to send a notification to another application when a certain event occurs rather than constantly polling for new data.