Web page glossary

11 terms

The glossary is to memorize my technical term in my field of study and to practice

Advertising
Paid actions to promote a product or service
Example: I really enjoyed the advertising that he did to promote the new restaurant
en: Publicité
Branding
The process of creating a unique identity for a product or company through design, values, and messaging
Example: Strong branding attracts loyal customers
en: Image de marque
Expense
Money spent by a business to operate
Example: Rent is a major expense for this company
en: dépense
Inventory
Goods and products a business holds for sale
Example: The store checks its inventory every week
en: Stock
Positioning
The way a brand is perceiving in the minds of customers compared to competitors
Example: The brand's positioning is premium and high quality
en: Positionnement
Profit
The amount of money a business keeps after subtracting all expenses
Example: The business made a strong profit last year
en: profit
Revenue
The total amount of money a business earns from its activities, especially sales
Example: The company's revenue increased this yeas due to higher sales
en: Revenu
Segmentation
Dividing a market into groups of similar customers
Example: Next month we will do the segmentation of this area to plan how to sell
en: Segmentation
Supplier
A person or company that provides goods or services to another business
Example: We changed our supplier to reduce costs
supply
The quantity of a product that business willing to sell
Example: The supply of goods decreased due to shortage
Target market
Group of people a company wants to reach and sell to
Example: Our target markets its university students
en: Cible
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