Business management is a term used to show how companies organize their work, manage their employees, and what strategies they used to sell their products and services to their customers. People who work or study in this field need to understand many important terms that can be used in everyday work situations.
This glossary will be useful for these people!
Acquisition
Noun
The act of one company buying another company
Example: The acquisition helped the company grow quickly
fr: Acquisition
Brand loyalty
Noun
When customers continue to buy the same brand
Example: Apple has a strong brand loyalty
fr: Fidélité à la marque
Competitive advantage
Noun
A factor that allows a company to perform better than its competitors
Example: Innovation that are taken and that can give a company a competitive advantage
fr: Avanage concurrentiel
Customer service
Noun
The support a company provides to its customers
Example: Good customer service increases customer loyalty
fr: Service à la clientèle
Distribution
Noun
Process of delivering products to stores or customers
Example: The business is improving new distribution systems and methods
fr: Distribution
Employer
Noun
A person or company that hires workers
Example: The employer interviewed many candidates (RH)
fr: Employeur
Entrepreneurship
Noun
The activity of creating and managing new business in order to make a profit
Example: Entrepreneurship requires creativity and risk-taking
fr: Entrepreneuriat
Financial forecasting
Noun
The process of predicting future financial results of a business
Example: Financial forecasting helps managers plan investments
fr: Prévision financière
Franchise
Noun
A business model where a company allows others to operate using its brand in exchange of money and compensation
Example: Salvatoré is a franchise
fr: Franchise
Inventory
Noun
List or quantity of products a store or business has in stock
Example: New products or arrivals are stocked in the inventory
fr: Inventaire
Management
Noun
The process of organizing and controlling the activities of a business
Example: A management gives good advice and helps the company succeed
fr: Gestion
Marketing
Noun
The activity of promoting and selling products or services
Example: The company uses social media to reach customers
fr: Marketing
Partnership
Noun
A business owned and managed by two or more people
Example: They created a partnership to open a store (association)
fr: Partenariat
Productivity
Noun
The efficiency of producing goods or completing tasks
Profit
Noun
The money a company earns after paying all its expenses
Example: The money the company got at the end of the years
fr: Profit
Profit margin
Noun
The percentage of profit made from sales
Example: Some businesses are inherently high- or low-margin. For example, supermarkets and retail stores have low margins.
fr: Marge bénéficiaire
Profitability
Noun
The ability of a business to generate profit
Example: The manager analyzed the profitability of the project
fr: Rentabilité
Revenue
Noun
The total a company receives from its sales
Example: The company sells more this month so the revenue increased
fr: Revenu
Supply
Noun
The amount of product that is available for sale.
Example: The supply of products increased these years.
fr: Fourniture
Target audience
Noun
The specific group of people a product is designed for
Example: Sport Expert target audience is sporty people
