Graphic Design

20 Graphic Design terms

I am in graphic design. I have been in this program for two years. This glossary would be useful to understand many terms who are use in graphic design. It would be useful for students or anybody who wanted to learn about this career. It was designed to facilitate the understanding of some important concepts used in graphic design. It contains 20 theoretical and graphic design specific terms. It based on what I learn in class and the definitions were on googles. I want you to understand this vocabulary and maybe in the future using them.

cmyk
noun
Is a subtractive color model used in color printing that stands for Cyan, Magenta, Yellow, and Key (black).
Example: Before sending the brochure to the printer, ensure all images are converted to CMYK format.
en: cmjn
This is a Venn diagram of the CMYK color model
embossing
verb
Carve, mold, or stamp a design on (a surface or object) so that it stands out in relief.
Example: The silver cup is embossed with a design of flowers.
en: embosser
font
noun
A set of type of one particular face and size.
Example: The designer chose a clean, modern font to make the website text easier to read.
en: polices de caractères
hexadecimal
adjective
Relating to or using a system of numerical notation that has 16 rather than 10 as its base.
Example: A 128-bit WEP key is almost always entered by users as a string of 26 HEXADECIMAL characters (0-9 and A-F).
en: hexadécimal
hierarchy
noun
The arrangement of design elements (text, images, shapes) in order of importance to guide a viewer's eye through content, ensuring key information is noticed first.
Example: At the top of the hierarchy of this poster was the title.
en: hiérarchie
html
noun
HTML (HyperText Markup Language) is the standard, foundational markup language used to structure web content, such as text, images, and links, for display in a web browser.
Example: Mr. Starr’s team wrote the document in WordPerfect, but the congressional officials converted it to HTML, “the format used on the internet,” The Washington Post reported at the time.
en: html
This is the look of an html page.
italics
noun
An italic typeface or letter.
Example: The editor asked me to put the foreign phrases into italics for the final draft.
en: italique
letterpress
noun
Printing from a hard raised image under pressure, using viscous ink.
Example: The elegant wedding invitations were created using traditional letterpress techniques to create a deep, tactile impression on the thick cotton paper.
en: typographie
margin
noun
The blank border on each side of the print on a page.
Example: Put a margin to protect your text.
en: marge
mock-up
noun
A model or replica of a machine or structure, used for instructional or experimental purposes.
Example: Put your image on a mock-up prototype.
en: maquette
monochrome
noun
A photograph or picture developed or executed in black and white or in varying tones of only one color.
Example: At least the full screen monochrome images are first rate.
en: monochrome
This is a monochrome picture.
moodboard
noun
An arrangement of images, materials, pieces of text, etc. intended to evoke or project a particular style or concept.
Example: The creative director asked the team to review the mood board to ensure the new ad campaign matched the brand’s identity.
en: moodboard
pantone
noun
A system for matching colors, used in specifying printing inks.
Example: The designer selected a specific Pantone shade to ensure the branding remained consistent across all printed materials.
en: pantone
This is a Pantone color chart.
pixel
noun
A minute area of illumination on a display screen, one of many from which an image is composed.
Example: The computer controls each pixel individually. Most monitors have hundreds of thousands, or often millions, of pixels that are lit or dimmed to create an image.
en: pixel
resolution
noun
Display resolution, is the total number of distinct pixels (tiny dots) arranged in horizontal and vertical rows on a screen.
Example: The video looks blurry because it is playing at a low resolution.
en: résolution
rgb
noun
Red, Green, Blue is an additive color model used in digital displays (screens, cameras, TVs) that creates colors by mixing light.
Example: To ensure the image looks vibrant on screen, I converted the file from CMYK to RGB color mode.
en: rvb
This is a Venn diagram of the RGB color model
saturation
noun
The state or process that occurs when no more of something can be absorbed, combined with, or added.
Example: The color is strong, though, with good saturation and decent black levels.
en: saturation
serif
noun
A slight projection finishing off a stroke of a letter in certain typefaces.
Example: The designer compared the serif and sans-serif versions of the logo.
en: serif
shortcuts
noun
A record of the address of a file, website, or other data made to enable quick access.
Example: Drag the program off your Start menu onto your desktop to create a shortcut.
en: raccourcis
typography
noun
The style and appearance of printed or online material.
Example: The graphics are good, but I don’t like the typography.
en: typographie