Graphic design is the art and practice of planning and projecting ideas and experiences with visual and textual content, this glossary is going to help people to understand more about what a Graphic Designer job is, and also it could be useful to others that want to be a Graphic Designer or for those who already are.
Brainstorming
Noun
Brainstorming is a collaborative or individual technique used to generate a large volume of creative ideas and solutions for specific problems.
Example: The team used brainstorming to find new design ideas
en: Remue-méninges
Call to action (CTA)
Noun
Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way.
Example: The button "sign up now" is a call to action
en: appel à l'action
CMYK
Noun
A color model based on cyan magenta, yellow and black, used for printing
Example: CMYK is used for posters and printed materials
en: CMJN
Color palette
Noun
A group pf colors chosen for a design or brand
en: palette de couleurs
Creativity
Noun
Creativity is the ability to form novel and valuable ideas or works using one's imagination. Products of creativity may be intangible. Creativity may also describe the ability to find new solutions to problems or new methods to accomplish a goal. Therefore, creativity enables people to solve problems in new ways.
Example: Creativity is essential in graphic design
en: créativité
Final artwork
Noun
The completed version of a design ready for delivery or use
Example: The final artwork was approved by the client
en: oeuvre finale
Font
Noun
A specific style and size of text characters usedin a design
Example: This font is easy to read
en: Fonte
Grid
Noun
A structure used to align and organize elements in a design
Example: The grid helps keep the layout consistent
en: Grille
Hierarchy
Noun
The organization of elements based on their importance
Example: Visual hierarchy helps readers know where to look first
en: Hierarchie
Illustration
Noun
An illustration is a decoration, interpretation, or visual explanation of a text, concept, or process, [1] designed for integration in print and digitally published media, such as posters, fliers, magazines, books, teaching materials, animations, video games and films. An illustration is typically created by an illustrator. Digital illustrations are often used to make websites and apps more user-friendly, such as the use of emojis to accompany digital type.
Example: The illustraion helps to tell the story visually
en: Ilustration
Johannes Gutenberg
Noun
Johannes Gensfleisch was a German inventor and craftsman who invented the movable-type printing press.Gutenberg's invention of the printing press enabled a much faster rate of printing. The printing press later spread across the world, [3] and led to an information revolution and the unprecedented mass-spread of literature throughout Europe. It had a profound impact on the development of the Renaissance, Reformation, and humanist movements.
Example: Gutenberg changed communication by inventing the printing press
en: Johannes Gutenberg
Layout
Noun
The way text, images, and elements are organized on a page or screen.
Example: A good layout makes the poster easy to read
en: Mise en page
Logo
Noun
Asymbol or image used to represent a brand or company
Example: The company redesigner it's logo to look more modern
en: Logo
Mockup
Noun
A visual example that shows how a final design will look before it is finished
Example: The designer created a mockup of the website to show the client
en: Is the same in French, there is no translation
Pantone
Noun
A standardized color matching system used in graphic design and printing
Example: The logo color was chosen using the Pantone system
en: Pantone
Resolution
Noun
The clarity and quality of an image based on the numbers of pixels
Example: High resolution images are better for printing
en: Resolution
RGB
Noun
A color model based on red, green, and blue, used for digital screens
Example: RGB colors are used for websites and digital designs
en: RVB
Sketch
Noun
A quick drawing used to plan a design idea
Example: The designer made a sketch before creating the final design
en: Esquisses
Typography
Noun
The art of arranging text, including font choice, size, and spacing
Example: The typography is the most important thing for a Graphic designer.
en: Typographie
Visual communication
Noun
Visual communication is the use of visual elements to convey ideas and information which include (but are not limited to) signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation, and electronic resources.
Example: Visual communication helps people understand information quicky
