20 20 words in the field of sales and marketing. terms
This glossary is dedicated for students who want to learn new vocabulary words about sales and marketing.
advertising budget
noun
The money a company puts toward promoting its products and services to its target audiences.
Example: The company increased its advertising budget to reach more customers during the holiday season.
fr: budget publicitaire
benefit
noun
The value of a product or service that a consumer of that product or service experiences.
Example: The main benefit of upgrading our customer service system is improved response time and higher client satisfaction.
fr: avantage
blog
noun
The short form of "web log." A blog is a collection of journal-like articles written about a particular topic and published on a website.
Example: I use my blog to share marketing tips with small business owners.
fr: blog
buyer behaviour
noun
The ways a consumer identifies, considers, and chooses products and services.
Example: Understanding buyer behavior helps companies sell more effectively.
fr: comportement du consommateur
cold calling
noun
Making unsolicited calls in an attempt to sell products or services.
Example: Cold calling can be challenging, but it’s an effective way to reach new customers.
fr: prospection téléphonique
content marketing
noun
Content marketing is a strategy businesses use to attract, engage, and retain customers by creating and sharing relevant articles, videos, podcasts, and other media.
Example: Many startups rely on content marketing instead of expensive ads.
fr: marketing de contenu
digital Marketing
noun
Any marketing that uses electronic devices to convey promotional messaging and measure its impact.
Example: The store used digital marketing on social media to reach more customers.
fr: marketing numérique
e-commerce
noun
E-commerce is the buying and selling of goods and services using the internet.
Example: She started an e-commerce business to sell handmade jewelry online.
fr: commerce en ligne
featured Snippet
noun
A section of Google’s search engine results page that tries to answer a question without a person having to click through to another web page.
Example: His article appeared as a Featured Snippet on Google, showing up at the very top of the search results.
fr: extrait en vedette
gatekeeper
gatekeeper
A person who, or role that, enables or prevents information from getting to another person(s) in a company.
Example: The secretary acted as a gatekeeper, deciding which calls reached the manager.
fr: contrôleur d'accès
lifetime value (ltv)
noun
A prediction of the net profit attributed to the entire future relationship with a customer.
Example: Increasing a customer’s lifetime value is important for long-term business growth.
fr: valeur vie client (vvc)
margin
noun
The difference between a product or service's selling price and the cost of production.
Example: The company increased its profit margin by lowering production costs.
fr: marge
pain point
noun
A pain point is a problem that a customer wants to solve.
A sales goal; a set amount of selling a sales rep is expected to meet over a given time frame, usually a month and/or quarter.
Example: Each salesperson has a monthly quota to meet.
fr: quota
social selling
noun
When sales reps use social media to interact directly with their prospects.
Example: Our sales team increased their leads by using social selling on LinkedIn.
fr: vente sociale
spam
noun
The digital equivalent of junk mail. Spam can be an email, text message, social media direct message, or any other unwanted or unsolicited electronic communication.
Example: My inbox is full of spam emails I never asked for.
fr: courrier indésirable
tags
noun
A label attached to someone or something for the purpose of identification or to give other information.
Example: The website uses tags to organize its articles by topic.
fr: étiquette
up-selling
noun
When a sales rep sells an existing customer a higher-end version of the product that customer originally bought.
Example: The waiter used upselling by suggesting a more expensive wine to go with our meal.
fr: vente incitative
user interface (ui)
noun
The visual and audio elements on a website or app presented to a visitor.
Example: The app’s user interface was easy to navigate and visually clear.
fr: interface utilisateur
webhooks
noun
Webhooks are a way for one application to provide other applications with real-time information.
Example: The app used webhooks to send real-time updates to the website.