My name is Hugo Perez, I am an international student in Canada, studying in the BUT Techniques de Commercialisation program in France. This glossary is made for students and young professionals who want to understand the main concepts of marketing in English.
It can help readers with academic work and real-world situations where marketing vocabulary is necessary. To create it, I used the list of words provided by my teacher and added clear definitions. I hope this glossary will be a useful tool for learning and applying marketing terms.
BIMI
Noun
An email standard that allows companies to display their official logo next to authenticated emails, helping improve brand recognition and trust.
CRM
Noun
A system or strategy that helps businesses manage interactions with current and potential customers, often through specialized software.
CRO
Noun
The process of improving a website or landing page to increase the percentage of visitors who complete a desired action, such as making a purchase or signing up.
Domain
Noun
The unique name that identifies a website on the internet, usually ending with extensions like .com, .org, or .fr.
End-User
Noun
The final consumer who actually uses a product or service, rather than the person or company who buys it for resale or distribution.
Google ads
Noun
An online advertising platform by Google that allows businesses to display ads on Google’s search engine results and partner websites.
Iframe
Noun
Short for inline frame, an HTML element that allows you to embed another webpage or external content (like a video, map, or ad) inside a page.
Marketing Analytics
Noun
The practice of measuring, managing, and analyzing marketing performance data to improve effectiveness and return on investment (ROI).
Paid search
Noun
A digital marketing strategy where businesses pay to display their ads on search engine results pages, usually through platforms like Google Ads.
tags
Noun
Keywords or labels attached to content (such as a blog post, website, or product) to categorize it and make it easier to find
