Sales and marketing glossary

20 Sales and marketing glossary. terms

Analytics: noun; Data that helps measure and improve marketing performance; fr: analytique
Brand equity: noun; the added value a barnd name gives a product; fr: valeur de marque
Branding: noun; The process of creating a unique identity for a product or company.
Campaign: noun; A coordination set of marketing actions over a periode of time.; fr: campagne
Conversion: noun; When a potential customer completes a desired action.; fr: conversion
copywriting: noun; Writing text that persuades people to take action; fr: redaction publicitaire
engagement: noun; The level of interaction people have with brands content.; fr: engagement
Funnel: noun; The journey customers take from awarness to purchase; fr: entonnoir
KPI: noun; Mesurable value showing if a goal is being achieved.; fr: indicateur cle de performance
Lead: noun; a potential customer; fr: prospect
Market research: noun; Collecting information about customers and competitors; fr: etude de marche
Outreach: noun; Efforts to contact and comunicate with potentisl customers; fr: communication externe
Positioning: noun; How a brand wants to be perceived in the market.; fr: positionnement
PPC: noun; An ad model where advertisers pay each time someone clicks; fr: paiment par clic
Retention: noun; The ability to keep customers coming back; fr: fidelisation
ROI: noun; A measure of how much profit is made from marketing effort.; fr: Retour sur investisement
Segmentation: noun; Dividing a merket into smaller groups.; fr: segmentation
SEO: noun; Techniques to improve a websites ranking on Google; fr: optimisation pour les moteurs de recherche
Target audience: noun; The specific group of people a business aims its message toward.; fr: Public cible
Value proposition: noun; The main benefit a company promises to customers; fr: proposition de valeur