20 The topics of this glossary are sales and marketing terms
This glossary will help you to understand and even learn some words that are used in sales and marketing
Advertisement
noun
a notice or announcement in a public medium promoting a product, service, or event or publicizing a job vacancy.
Example: I saw a television advertisement for a new car
fr: Publicité
Bargain
noun or verb
.
an agreement between two or more parties as to what each party will do for the other.
or
negotiate the terms and conditions of a transaction.
Example: The two sides finally struck a bargain or the car was a real bargain at that price
fr: Marchander ou négocier
Brand
noun or verb
a type of product manufactured by a particular company under a particular name.
Example: This is my favorite brand of coffee
fr: Marque
Campaign
noun or verb
a coordinated series of planned activities designed to achieve a specific goal, such as promoting a product, increasing brand awareness, or launching a new service
Example: The company launched a new marketing campaign.
fr: Campagne
Competition
Noun
the person or people with whom one is competing, especially in a commercial or sporting arena; the opposition.
Example: The competition in the industry is fierce
fr: concurrence
Consumer
noun
a person who purchases goods and services for personal use.
Example: understanding what motivates consumers is more crucial than ever
fr: Consommateur
Deal
noum or verb
an agreement entered into by two or more parties for their mutual benefit, especially in a business or political context.
Example: the band signed a major recording deal
fr: Accord
Demand
noun
he quantity of a good or service that consumers are both willing and able to purchase at various prices during a given time period.
Example: There is high demand for electric products
fr: Demande
Discount
noun
deduction from the usual cost of something, typically given for prompt or advance payment or to a special category of buyers.
Example: many stores will offer a discount on bulk purchases
fr: Rabais
Launch
verb
start or set in motion (an activity or enterprise).
Example: He will be launching is own enterprise soon
fr: Lancement
Market
noun
a regular gathering of people for the purchase and sale of provisions, livestock, and other commodities.
Example: The african market is growing rapidly
fr: Marché
Negotiation
noun
strategic discussion where two or more parties with opposing interests communicate to reach a mutually acceptable agreement
Example: The negotiation with the supplier was successful
fr: Négocier
Profit
noun
a financial gain, especially the difference between the amount earned and the amount spent in buying, operating, or producing something.
Example: The campaign increased our profit significantly
fr: Profit
Promotion
noun
activity that supports or provides active encouragement for the furtherance of a cause, venture, or aim.
Example: doctors have a vital role to play in health promotion
fr: Promotion
Purchase
noun
the action of buying something.
Example: the large number of videos currently available for purchase
fr: Achat
Revenue
noun
income, especially when of a company or organization and of a substantial nature.
Example: traders have lost $10,000 in revenue since the traffic scheme was implemented
fr: Revenu
Sales
noun or adjective
the exchange of a commodity for money; the action of selling something.
Example: I made five sales today or i work in the sales department
fr: ventes
Strategy
noun
a plan of action or policy designed to achieve a major or overall aim.
Example: time to develop a coherent economic strategy
fr: Stratégie
Target
noun
a person, object, or place selected as the aim of an attack.
Example: the airport terminal was the target of a bomb
fr: Cible
Transaction
noun
an instance of buying or selling something; a business deal.