Digital Marketing Glossary
Digital Marketing Glossary
20 terms
This is a glossary to people who desire to increase their vocabulary about the sale and marketing Field.
- A/B testing
- Noun
- testing two versions to see which performs better.
- BANT
- Noun
- a framework to qualify leads:
Budget, Authority, Need, Timeline.
- Brand Equity
- Noun
- the value of a brand in consumers' minds.
- Challenger sale
- Noun
- a sales method where the seller teaches new insights to the customer.
- Conversion Funnel
- Noun
- the steps a customer
takes before buying.
- Customer Churn
- Noun
- the rate at which customers stop buying.
- Dark Social
- Noun
- content shared privately (messages, emails) that's hard to track.
- Growth Hacking
- Noun
- creative, low-cost tactics to grow fast.
- Land and Expand
- Verb phrase
- start small with
a client, then grow the account.
- Lookalike Audience
- Noun
- a group of people similar to your existing customers.
- LTV (Lifetime Value)
- Noun
- the total revenue a
customer generates over time.
- Objection Handling
- Noun
- techniques to respond to customer cuncerns or doubts.
- Pipeline Velocity
- Noun
- the speed at which deals move through the sales process.
- Quota Attainment
- Noun
- the percentage of
sales goals achieved.
- Retargeting
- Noun
- ads shown to people who already interacted with your brand.
- Sales Enablement
- Noun
- tools and content that
help salespeople close deals.
- Sandbagging
- Noun/verb
- delaying a sale on purpose to hit future targets.
- SPIN Selling
- Noun
- a questioning method:
Situation, Problem, Implication, Need-payoff.
- Whale Hunting
- Noun
- strategy focused on winning very large clients.
- САС (Customer Acquisition Cost)
- Noun
- the
average cost to gain a new customer.