This glossary is for my business class. I made it to help me understand important sales and marketing words. I am a Business Management student at Ahuntsic College. This glossary helps me learn business terms in a simple way. It helps me understand words used in class and in real life. It has several important terms with easy definitions, translations, examples, and images.
I found the words in my class notes and on the internet. I want the reader to use this glossary to learn and understand business vocabulary better.
ABC (Always be closing)
Expression
ABC means that a salesperson must always try to make a sale and not stop before closing the deal.
Example: The manager teaches the team to follow the ABC rule.
en: Toujours conclure une vente
Account intelligence
Noun
Account intelligence means collecting information about a client or a company to understand them better and sell better.
Example: Salespeople use account intelligence to know what the client needs.
en: Information client
Average deals size
Noun
Average deal size is the average amount of money a company makes from one sale.
Example: The company increased its average deal size this year.
en: Montant moyen d’une vente
Buyer criteria
Noun
Buyer criteria are the reasons why a customer chooses one product instead of another.
Example: Price and quality are important buyer criteria.
en: Critères d’achat
Buyer persona
Noun
A buyer persona is a profile of the perfect customer based on real information.
Example: The company creates a buyer persona for its marketing.
en: Client type / client idéal
Buyer’s journey
Noun
The buyer’s journey is the different steps a customer goes through before buying a product.
Example: The buyer’s journey starts when the customer looks for information.
en: Parcours d’achat du client
Chum rate
Noun
Churn rate is the number of customers who stop using a service or a product.
Example: The company wants to lower its churn rate.
en: Taux de perte de clients
Closed-won
Noun / Adjective
Closed-won means that the sale is finished and the deal is successful.
Example: The deal is closed-won, so the company made a sale.
en: Vente conclue / vente gagnée
Commission
Noun
Commission is money a salesperson earns for making a sale.
Example: She earns a commission for every product she sells.
en: Commission (argent gagné sur une vente)
Contextual marketing
Noun
Contextual marketing means showing the right message to the right customer at the right time.
Example: Contextual marketing shows ads based on what the customer is looking for.
en: Marketing contextuel
Cost per lead
Noun
Cost per lead is the amount of money a company spends to get one potential customer.
Example: The company wants to reduce its cost per lead.
en: Coût par prospect
Customer expansion
Noun
Customer expansion means getting existing customers to buy more products or services.
Example: Good customer service helps with customer expansion.
en: Expansion de clientèle (augmentation des achats des clients existants)
Customer lifecycle
Noun
Customer lifecycle is the different stages a customer goes through: discovering the brand, buying, and buying again.
Example: Companies study the customer lifecycle to understand how to keep customers longer.
en: Cycle de vie du client
Flywheel
Noun
The flywheel is a marketing model where happy customers help bring new customers through positive experiences.
Example: The flywheel focuses on attracting, engaging, and delighting customers.
en: roue d’inertie marketing
Gatekeeper
Noun
Portier / personne qui filtre l’accès
Example: The receptionist is the gatekeeper who decides who can talk to the manager.
en: A gatekeeper is a person who controls access to someone important, like a manager or a decision-maker.
Incremental sales
Noun
Incremental sales are the extra sales a company makes thanks to a promotion, a new product, or a campaign.
Example: The promotion helped increase incremental sales.
en: Ventes additionnelles
Prospect
Noun
A prospect is a person who may become a customer.
Example: The salesperson talks to a new prospect.
en: Client potentiel
Return in investment
Noun
Return on investment shows how much money a company earns compared to what it spent.
Example: The company checks the return on investment of its marketing campaign.
en: Retour sur investissement
Strategic ABM
Noun
Strategic ABM is a marketing strategy where a company focuses on a few important clients instead of many small ones.
Example: The company uses Strategic ABM to work with big clients.
en: Marketing basé sur les comptes stratégiques
Word-of-mouth marketing
Noun
Word-of-mouth marketing is when people talk about a product and recommend it to others.
Example: Good service helps with word-of-mouth marketing.