Sales marketing glossary
Sales marketing glossary
20 terms
- astroturfing
- noun
- creating fake grassroots support for a brand or product
- brand awareness
- noun
- the value of a brand in consumers' minds.
- brand awareness
- noun
- how easily people recognize a brand.
- Buyer persona
- noun
- semi-fictional profile of the ideal customer
- churn prediction
- noun
- using data to predict witch customers will stop buying.
- competitive advantage
- adjective
- what makes a business stronger than rivals
- customer advocacy
- noun
- turning loyal customer into brand promoters.
- Dark marketing
- noun
- targeted ads that are hidden from the general public
- geo-fencing
- noun
- using location data to trigger ads when people enter a defined area.
- KPI
- noun
- Metrics used to track performance
- micro-moments
- adjective
- targeting customers in very short decision-making moments.
- neuromarketing
- noun
- studying brain responses to marketing stimuli
- outbound marketing
- noun
- Reaching out directly (ads, emails, cold calls)
- positioning
- verb
- defining how a brand is perceived relative to competitors
- sentiment analysis
- noun
- Using AI to measure customer emotions in text or social media.
- SEO
- noun
- Improving visibility on search engines.
- shadow-banning
- noun
- when a platform limits visibility of content without notifying the creator.
- USP
- Noun
- the unique feature that sets a product apart
- Value proposition
- noun
- defining how a brand is perceived relative to competitors
- Viral marketing
- noun
- designing campaigns with the goal of massive online sharing.