Sales Glossary

20 terms

In this glossary, I have selected 20 business-related terms that are commonly used in the field and can be useful to know if you want to work in sales or marketing.

Brand equity: Noun; The commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.
Buyer persona: Noun; A semi-fictional, detailed profile of your ideal customer, based on market research and real data about existing customers.
Churn rate: Noun; The annual percentage rate at which customers stop subscribing to a service or employees leave a job.
Conversion rate: Noun; A key metric that calculates the percentage of users who complete a specific desired action out of the total number of visitors to your website or marketing platform.
Drip Campaign: Noun; An automated marketing strategy where a series of pre-written messages are sent to a specific audience in a timed sequence, triggered by a particular user action.
Flywheel: Noun; A growth model that emphasizes building momentum through a continuous, cyclical process of customer-centric actions, rather than a single grand event or a linear sales funnel.
Gross Rating Points: Noun; In advertising, a gross rating point (GRP) measures the size of an audience that an advertisement impacts.
Lead nurturing: Noun; The strategic process of building relationships with potential customers by providing consistent, valuable information and personalized content at every stage of their buyer's journey.
List Broker: Noun; A list broker acts as an agent for those who wish to conduct direct marketing campaigns via direct mail, email, or telemarketing.
Narrowcasting: Noun; A marketing approach that distributes content directly to your targeted audience.
Net Promoter Score: Noun; An NPS score measures customer loyalty by looking at their likelihood of recommending a given business.
Open rate: Noun; An email marketing metric that calculates the percentage of emails opened by recipients out of the total number of emails successfully delivered to inboxes.
Organic Search: Noun; Organic search refers to free, non-paid listings on a search engine result page (SERP) that rank based on their relevance and quality, determined by a search engine's algorithms rather than direct payment.
Product Lifecycle: Noun; The journey a product takes from its creation and market introduction to its eventual withdrawal from the market, typically comprising four main stages: Introduction, Growth, Maturity, and Decline.
Psychographics: Noun; The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.
Referral: Noun; When a website sends traffic to another website.
Sales enablement: Noun; The process of providing sales teams with the resources, tools, and training they need to sell more effectively.
Search Query: Noun; A search query refers to the real-life combination of words that people enter in search engines to find a particular content or information.
Soft Bounce: Noun; A soft bounce in email marketing refers to an email that gets as far as your recipient's mail server but bounces back undelivered before it gets into the inbox.
User journey maps: Noun; A visual representation of what a user must do to achieve a goal, and outlines the experience they have with your brand.