Sales and Marketing Glossary.

20 Sales and Marketing terms

This glossary will help you understand and learn new words in marketing and in sales. This glossary contains 20 words with 10 words from a sales field, and 10 words from a marketing field.

AIDA: acronym; An acronym that stands for Attention/Awareness, Interest, Desire, and Action that is used in sales. They are the four steps of the now somewhat-outdated Purchase Funnel, wherein customers travel from awareness to purchase.
Backlinks: noun; Links on websites other than your own that go back to a page on your website. Backlinks are also called inbound links because they represent traffic coming to your website from somewhere else.
Backlinks: noun; Links on websites other than your own that go back to a page on your website.
Bad Leads: "bad" is an adjective, and "leads" is a noun; Potential customers who are poor fit for a product or service and are unlikely to convert into paying customers.
Breadcrumbs: noun; They’re a form of website navigation that shows users the sections they’ve visited in the order they visited them so they can retrace their steps easily.
Buyer Persona: noun; A semi-fictional representation of your ideal customer bases on real data and market research about existing customers.
Churn Rate: noun; A metric that measures in percentage how many customers you retain and at what value.
CPM: noun; Cost per thousand impressions of an online ad. When an ad is served to a user, it’s counted as an impression.
Crawler: noun; A program used by search engines to browse, analyse and collect data from web pages in order to index them.
Domain: noun; A domain or domain name is what comes between the "@" in your email address and the ".com", ".org", ".net", etc. (for example, yourname@domain.com).
End User: noun; The person who uses a product or service. If you make T-shirts, a person wearing your shirt is the end user.
Margin: noun; The difference between a product or service's selling price and the cost of production.
Markup: noun; Refers to a price increase for a product or service.
Newsjacking: noun; Taking advantage of current news or trending topics to align with your own product or brand in order to gain attention and stay relevant.
Pain Point: noun; A part of a process or system that causes problems or obstructions that a sales rep needs to identify in the selling process.
Pipeline: noun; The step-by-step process sales reps go through to convert a prospect into a customer.
Psychographics: noun; Your target audience’s values, beliefs, and behaviors that are relevant to your product or service.
Referral: noun; It's when a website sends traffic to another website.
Sound Bite: noun; A series of words or phrases sales reps used to respond to and overcome a customer objection.
Up-Selling: verb; The time when a sales rep sells an existing customer a higher-end version of the product that a customer originally bought.