Sales and digital marketing
Sales and digital marketing
20 Sales and digital marketing terms
If you want to become a salesperson or a digital marketer this glossary is for you. It is keyword that are can be useful in those fields. Those words can make you look more serious and professional in front of costumer and potential client. You are also going to be able to understand those words.
- Above The Fold
- Adverb
- Positioned in the upper half of a web page and so visible without scrolling down the page.
- Account-Based Selling
- Noun
- This strategic sales model involves targeting specific high-value accounts that match the ideal customer profile, enhancing the focus and efficiency of sales efforts.
- Always Be Connecting(ABC)
- Noun
- Is the modern, updated sales acronym to the outdated term “always be closing.” Today, sales experts understand the value of building long-term relationships with prospects, which is why “always be connecting” has become the preferred translation for the “ABC” acronym in sales.
- Bluebird
- Noun
- Guaranteed to put you in a cheerful mood, a bluebird is a lucrative sales opportunity that drops into your lap unexpectedly and without much effort.
- Breadcrumbs
- Noun
- Breadcrumbs is a name to describe the navigation and hierarchical path a user takes to reach a certain page. They are often displayed at the top of a page via a series of links.
- Buying Signals
- Noun
- Cues from a prospect that they’re ready to buy.
- Customer Acquisition Cost(CAC)
- Noun
- It measures the cost of acquiring a new customer. It includes expenses incurred in marketing strategies aimed at acquiring new customers.
- Discovery Call
- Noun
- A discovery call is an initial interaction between a sales representative and a prospective client to assess their fit for the product or service offered.
- Featured Snippet
- Noun
- A featured snippet is a search result box which sits within the search results page. The purpose is to answer the user’s query before they click on a search result.
- Inbound links
- Noun
- Links that appear on other domains that lead to your site.
- Lead
- Noun
- A lead refers to a customer expressing an interest in your product or service. Qualified leads are those which have been identified as likely to result in a sale.
- Marketing Qualified Leads(MQLs)
- Noun
- It refers to prospect that have demonstrated enough interest or engagement to be identified as potential customers by your marketing department.
- Non-Sales-Related Activities(NSAs)
- Noun
- It is things that sales reps spend time on that don’t directly lead to sales. This can include administrative tasks and paperwork, or making personal calls and surfing the Internet. Whenever you aren’t prospecting, qualifying, setting up presentations and appointments, or closing, you’re probably engaged in an NSA.
- Pay-Per-Click(PPC)
- Noun
- It is a type of online advertising in which the advertisers pay a fixed price every time a user clicks on their advert.
- Puppy Dog Close
- Noun
- Allowing customers to try out a product with no obligation while they make their decision. The idea is, an uncommitted buyer will fall in love with the product and won’t want to let it go—just like person interested in buying a puppy wouldn’t be able to say “no” after taking one home for a few days.
- Return On Investment(ROI)
- Noun
- This is the financial results that you see after investing in a service to improve your business, such as Digital Marketing.
- Search Engine Optimization(SEO)
- Noun
- It is the practice of using keywords and other techniques to ensure a company’s website ranks high in search engine results (and therefore gets high volumes of visitor traffic). Search engines understand your website’s content and connect it with users by delivering relevant, valuable results based on their search queries.
- Social Media Marketing(SMM)
- Noun
- A digital marketing strategy that uses social media platforms, such as Facebook and Instagram, to promote a brand, product, or service by creating and sharing engaging content, engaging with audiences, and utilizing paid advertising to build relationships, increase brand awareness, and drive business goals like website traffic and sales.
- User Experience(UX)
- Noun
- It describes how a user feels and engages when navigating your website. It is important to ensure that the user enjoys their experience in order to increase the chances of them buying your product or service.
- White Whale
- Noun
- A prospect that has the potential to bring tremendous sales revenue to an organization.