Sales and marketing
Sales and marketing
20 Glossary for business. terms
This glossary is to improve your vocabulary in sales and marketing.
- Advocacy
- Noun
- public support for or recommendation of a particular cause or policy.
- BIMI
- Acronym
- Stands for Brand Indicators for Message Identification, is an email standard that allows organizations to display their registered trademark logo next to their authenticated email messages in a recipient's inbox, like Gmail or Yahoo.
- CAC
- Acronym
- CAC, or Customer Acquisition Cost, is a business metric that measures the total expense a company incurs to acquire a new customer.
- Drip campaign
- Noun
- A drip campaign is an automated marketing strategy where a series of pre-written messages—often emails—are sent to a specific audience in a timed sequence, triggered by a particular user action.
- Freemium
- Noun
- A freemium model is a business strategy that offers a basic version of a product or service for free, while charging users a "premium" fee for advanced or additional features, services, or content.
- Friction
- Noun
- friction is any obstacle, resistance, or difficulty that impedes a customer's journey and makes their experience less smooth, more time-consuming, or energy-draining.
- Geotargeting
- Noun
- Geotargeting is a digital marketing technique where advertising content, messages, or offers are delivered to users based on their specific geographic location, such as a country, city, or neighborhood
- Heatmap
- Noun
- Data visualization that uses a color-coded scale to show how users interact with a website or app. "Hotter" colors like red and orange indicate areas of high activity (e.g., where users click or spend time), while "cooler" colors like blue and purple show areas of low activity.
- Lagging indicator
- Noun
- Measure of past performance that tracks events or results that have already occurred.
- Lead scoring
- noun
- Lead scoring is the process of assigning numerical points to potential customers (leads) based on their demographic, firmographic, and behavioral data to predict their likelihood of becoming a paying customer.
- LTV
- Acronym
- LTV typically refers to the Loan-to-Value ratio, a financial metric comparing the loan amount to the value of the asset it's financing, commonly used by lenders for loans secured by collateral, like a mortgage. Another meaning for LTV is Customer Lifetime Value, a marketing metric representing the total revenue a business can expect from a single customer over the duration of their relationship.
- Marketing pipeline
- Noun
- Marketing pipeline is a strategic framework where marketing and sales efforts are aligned to identify, nurture, and convert qualified leads into paying customers by moving them through the entire sales cycle.
- Omnichannel
- Adjective
- Denoting or relating to commerce that integrates the different methods of interaction available to customers (e.g. online, via a mobile device, in a physical store, etc.).
- Persona
- Noun
- Marketing persona is a semi-fictional, research-based representation of an ideal customer segment, humanizing data into relatable profiles to guide marketing strategy and messaging.
- Retargeting
- Noun
- Retargeting is an online advertising method used to remind and re-engage people who have previously visited a website or app but haven't yet converted, by showing them relevant ads on other websites they visit.
- social proof
- Noun
- Social proof is a psychological phenomenon where people conform to the actions of others, assuming that because many people are doing something, it's the correct or appropriate behavior.
- Social proof
- Noun
- A lead magnet is a free, valuable offer—such as a checklist, ebook, or template—that a business provides to a potential customer in exchange for their contact information, typically an email address.
- Touchpoint
- Noun
- a point of contact or interaction, especially between a business and its customers or consumers.
- Upselling
- Verb
- persuade a customer to buy something additional or more expensive.
- value propostition
- Noun
- an innovation, service, or feature intended to make a company or product attractive to customers.