Marketing, and Sales Glossary.

20 Marketing, and Sales. terms

advertising: noun; The activity or profession of producing advertisements for commercial products or services.
advertising agency: phrase; A business that develops, creates, plans, and manages advertising and marketing campaigns for its clients, which can be corporations, non-profits, or other organizations.
bookkeeping: noun; The activity or occupation of keeping records of the financial affairs of a business.
consumer demand: phrase; The quantity of goods or services that consumers are willing and able to purchase at various prices over a given period.
customer to business (c2b): phrase; A business model where individual consumers offer products or services to companies, reversing the more common Business-to-Consumer model.
customer to customer marketing (c2c): Consumers buy and sell goods or services directly with each other, often facilitated by a third-party platform.
digital marketing: phrase; The promotion of products, services, or brands using the internet and other digital communication channels, like email, social media, and mobile devices.
discount: noun; A deduction from the usual cost of something, typically given for prompt or advance payment or to a special category of buyers.
distribution: noun; the process of making a product or service available for the consumer or business user who needs it
green marketing: phrase; The practice of promoting products, services, and brands based on their environmental benefits and the sustainability of a company's practices.
gross sales: phrase; The total revenue a company earns from all its sales transactions before any deductions for returns, discounts, or allowances have been made.
macro marketing: The study of marketing as a societal force, focusing on the broad, aggregate impact of marketing systems on an entire economy or culture.
market economy: noun; An economic system in which production and prices are determined by unrestricted competition between privately owned businesses.
market environment: phrase; Includes all internal and external factors that influence a company's ability to build and maintain customer relationships.
market research: noun; The action or activity of gathering information about consumers' needs and preferences.
market segmentation: phrase; The process of dividing a broad target market into smaller, more specific groups of consumers who share similar characteristics, needs, and behaviors.
marketing mix: noun; A combination of factors that can be controlled by a company to influence consumers to purchase its products.
marketing plan: phrase; A strategic document that details a company's marketing strategy, goals, and activities for a specific period, typically 12 months, to attract and convert a target audience into customers.
micro marketing: phrase; A strategy that targets a very small, specific group of customers with personalized marketing efforts.
trade association: phrase; Organization founded by businesses in a specific industry that collaborate to advance their common interests. It provides members with industry data, networking, lobbying, and public relations to promote and protect their sector through activities like market surveys, standard setting, and advocacy.