Well, hello, I am Marvil Jean-Louis a Business Management Student. I've been in this program for about 6 semesters, my glossary will be for Business Management driven student and or learners.
Bluebird Sales
adjective
A "bluebird" is a sale that came seemingly from nowhere or with unexpected ease. A sales rep might say, "Fortunately, a bluebird flew right in at the end of the quarter, helping me reach my goal."
Example: A struggling salesperson receiving a high-value referral from an existing client, an unsolicited request from an online search leading to a quick sale, or a competitor's sudden closure driving customers to seek alternatives with your company.
en: Vente d'oiseaux bleus ou vente Bluebird
Bottom of the Funnel (BOFU)
noun phrase
A stage of the buying process leads reach when they're just about to close into new customers. They've identified a problem, have shopped around for possible solutions, and are very close to buying.
Example: Product demos, free trials, case studies, comparison pages, customer testimonials, and personalized sales outreach
en: Fond de l'entonnoir (BOFU)
Buyer Behavior
a noun
The ways a consumer identifies, considers, and chooses products and services. Buyer behavior is often influenced by the consumer's needs, desires, aspirations, inhibitions, role, social and cultural environment.
Example: Complex purchases like a car, involving extensive research and comparison, and habitual purchases such as buying the same brand of milk out of routine
en: Comportement de l'acheteur
Churn Rate
a noun
A metric that measures how many customers you retain and at what value. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame. (Don't include any new sales from that time frame.)
Example: For example, if a company had 500 customers at the beginning of October and only 450 customers at the end of October (discounting any customers that were closed in October), their customer churn rate would be: (500-450)/500 = 50/500 = 10%.
en: Taux de désabonnement
Conversion Path
Conversion path" is a noun phrase, where "conversion" is a noun and "path" is a noun functioning as an adjective.
The "events" on a company's website that help companies capture leads. In its most basic form, it'll consist of a call-to-action (typically a button that describes an offer) that leads to a landing page with a lead capture form, which redirects to a thank-you page where a content offer resides. In exchange for his or her contact information, a website visitor obtains a content offer to better help them through the buying process.
en: Chemin de conversion
Data Entry/Processing
Data entry" is a compound noun. "Processing" is a word that can function as a noun or a verb depending on its context. As a noun, it describes the act or process of treating something (e.g., "the processing of milk"). As a verb, it is the present particip
The process of obtaining, recording, and maintaining information you can retrieve and use later. In Sales, this usually mean inputting potential buyers' information into a Customer Relationship Management (CRM) tool to track activity, correspondence, and progress on open opportunities.
Example: Transcribing audio to text, inputting customer information into a database, entering financial data into spreadsheets, processing survey responses, and using OCR technology to convert scanned documents into editable files.
en: Saisie/traitement des données
Flywheel
a noun
The flywheel is a new way of conceptualizing the sales process, replacing the funnel where customers are thought of as an output. The flywheel demonstrates that awareness, engagement, and delight can happen at any point during the customer journey and that the best way to achieve growth is to apply force and remove friction in each stage.
Example: A physical, spinning device on a car's crankshaft that smooths engine power and a business concept like Amazon's flywheel, where lower prices attract customers, which attracts more sellers, creating a self-reinforcing cycle.
en: Volant
Forecasting
"Forecasting" is primarily used as a verb (the present participle of "forecast") and a noun. As a verb, it means to predict a future event or condition, such as in "Experts are forecasting a recovery". As a noun, it refers to a prediction of a future even
Estimating future sales performance for a forecast period based on historical data. Forecasted performance can vary widely from actual sales results, but helps sales reps plan their upcoming days, weeks, and months, and helps high-level employees set standards for expenses, profit, and growth. Learn more about sales forecasting here.
Sponsor
Can be both noun and verb
A "sponsor" is a person or organization that provides financial or other support for an activity, event, or person, often in exchange for publicity or advertising. This can include providing money for a sports event, supporting a charity, funding educational programs, or even giving a name to a new bill in government.
Example: ludes Lancôme signing to be the official make-up SPONSOR for Singapore Fashion Festival 2006. Moreo business
