19 the topics of this glossary were about the sales and marketing vocabulary. I decide to do this list to learn new words terms
My name is Yoan Bailleul, I am currently studying for a Bachelor’s in Marketing Techniques in Roubaix, a program I have been following for two years. I created this glossary to gather and simplify key terms in marketing and business. It is designed for students, young professionals, and anyone new to this field, with the goal of making complex concepts easier to understand and use in both academic and professional contexts. The glossary contains 20 terms (to be specified), each with a short definition, sometimes an example, and links to related concepts. To build it, I used a mix of academic sources, professional articles, and reliable online resources such as Hubspot and specialized dictionaries. I then simplified the definitions to make them more accessible. The next step for the reader is to explore the glossary to become familiar with this essential vocabulary, which can be useful for exams, projects, or practical work in companies.
B2C
Noun
When a company sells directly to an individual customer. Example: a brand targeting new moms.
benefit
noun
the value a customer gets from a product or service. Unlike features, benefits show why it matters to the customer.
brand manager
noun
a marketing professional who ensures a brand’s message and experience match its values and appeal to its audience.
Closed-Won
noun
When a sales rep closes a deal in which the buyer purchases the product or service.
consumer
noun
the person who uses a product or service, not always the one who bought it.
dropshippping
noun
an online selling method where the seller doesn’t keep inventory. Orders go to a supplier who ships directly to the customer.
end user
noun
the person who actually uses a product or service, not necessarily the buyer.
feature
noun
A function of a product that can solve for a potential buyer's need or pain point; usually a distinguishing characteristic that helps boost appeal.
forecasting
noun
predicting future sales using past data. It may not be exact but helps plan sales activities and set business goals.
gatekeeper
noun
A person who, or role that, enables or prevents information from getting to another person(s) in a company. For example, a receptionist or personal assistant.
google analytics
noun
a tool that tracks website traffic and shows how visitors use your site, including popular content, time spent, devices, and audience info.
inbound marketing
noun
a strategy that attracts people to your brand using content, social media, and SEO, encouraging them to engage and become customers.
inbound marketing
noun
Inbound marketing is a strategy that attracts people to your brand by offering useful or interesting content. Common tactics include social media, blogs, and SEO. The goal is to engage prospects and turn them into customers.
Margin
noun
The difference between a product or service's selling price and the cost of production.
Mark-up
noun
The amount added to the cost price of goods to cover overhead and profit.
opportunity
noun
Though every company has different processes for defining what criteria make someone an opportunity, it's basically when a qualified lead is being worked by Sales. See Qualified Lead for more information.
promotion
noun
Promotion is marketing communication that informs and persuades people to buy a product or service. The four main types are advertising, sales promotion, personal selling, and publicity.
spam
noun
Spam is unwanted or unsolicited digital communication, like emails or messages. Marketers avoid it by using opt-in lists and offering easy unsubscribe options.
target audience
noun
A target audience is the group of people most likely to be interested in your product or service. They can be defined by demographics, interests, or behaviors, and segmentation helps deliver more personalized messages.
