a message or promotion desire to attract costumers
Buyer persona
noun
A detailed description or fictional representation of the perfect customer.
Closing
noun
The final step where the customer agrees to buy. Different closing techniques exist (trial close, assumptive close, etc.).
Cold Call
noun
Contacting someone by phone/email/social media without prior interaction, with the goal of starting a conversation about your offer.
commission
noun
additional payment that sales reps earn after closing a deal. Commission rates and policies vary from company to company.
competitive advantage
noun
what sets a business apart from its competitors, allowing it to achieve superior performance in the marketplace by offering greater value to customers.
CRM (Customer Relationship Management)
noun
Software or systems used to manage customer data, track interactions, and improve relationships. Examples: Salesforce, HubSpot.
Cross-Selling
noun
Encouraging customers to buy related or complementary products. Example: offering a phone case with a smartphone.
KPI (Key Performance Indicator)
noun
Metrics used to measure the effectiveness of sales/marketing strategies. Example: website traffic, conversion rate, customer retention rate.
Lead
noun
he can be any potential customer who expresses interest in your company’s products or services.
market research
noun
the process of gathering information about costumers and competition
Objection
noun
A reason a potential buyer gives for not moving forward (price too high, lack of trust, bad timing). Good salespeople learn to handle objections effectively.
product life cycle
describes a product's journey from its creation and market introduction to its eventual withdrawal from the market, typically following stages of development, introduction, growth, maturity, and decline
Quota
noun
the number of sales a rep is expected to achieve over a specific time frame (usually a month).
Sales dashboard
noun
visual picture of real-time sales data that keeps everyone in your company up-to-date on metrics. Sales reps can use the sales dashboard to easily monitor daily, weekly, and monthly goals.
sales pitch
noun
a persuasive presentation used to convince costumers to buy a product
target market
noun
A defined group of consumers most likely to buy your product, identified by factors like age, income, lifestyle, or location.
target market
noun
a group of people a business want to reach
Upselling
noun
Persuading customers to buy a higher-end or more expensive product/service. Example: convincing someone to get the premium subscription instead of basic.
value position
noun
A clear statement of the main benefit your product provides and why it’s better than competitors. Example: “Faster delivery than any other courier service.”