This glossary aims to define some complicated words used in a conversation in my field of study by giving definitions, examples, and pictures. I found the definitions on the internet. The real-world problems this glossary can help to solve are communication and writing problems. It has 20 terms. My field of study is business management. I've been in business management for two years, and we learn the ropes necessary to work in the business field and potentially, own your own business. What you'll need to do next is using this glossary to help you with your business conversations and Email.
affiliate marketing
noun
Involves a third party referring visitors to a product or service on a digital platform, such as a blog or podcast.
B2C
noun
Business-to-consumer (B2C) is a commerce model that involves transactions where businesses sell goods or services directly to end-users.
Example: Apple’s rise in the B2C market is a story of how a brand can become better with client.
en: entreprise à consommateur
benchmarking
verb
Comparing a company’s performance metrics against those of competitors or industry leaders.
Example: The national policies, closely monitored through benchmarking and best practice, lead to the creativity business.
en: analyse comparative
branding
verb
The promoting of a product or service by identifying it with a particular brand.
Example: Our resulting web creations offer positive impact identity and image branding in an easy-to-navigate online presence that converts lookers into buyers.
en: publicité
buyer behavior
noun
How individuals or businesses make purchasing decisions. It includes emotional triggers, research patterns, buying timelines, and deal influencers. Sales teams use insights into buyer behavior to personalize messaging, anticipate objections, and improve conversion rates.
buying signal
noun
Verbal or nonverbal cues that show a customer is ready to make a purchase, such as signing up for a free trial or asking about contract specifics.
dumping
verb
Send (goods unsalable in the home market) to a foreign market for sale at a low price.
Example: Other countries dump steel in the US at below-market prices.
en: vente à bas prix
forecasting
verb
Forecasting is the act of estimating future sales so companies can make better business decisions and predict performance.
margin
noun
The difference between the revenue from selling a good or service and its associated costs, expressed as a percentage.
Example: However, Hyundai has higher gross profit margin almost by twice showing that it has been ha business.
en: marge
MarTech
noun
MarTech refers to the marketing technology industry. It largely comprises software that marketing teams use to optimize their efforts to achieve their objectives, such as email marketing platforms like MailChimp or social media platforms like Hootsuite.
media planning
noun
Media planning is the process of identifying where a marketing team should focus its advertising efforts before launching a new campaign.
outsourcing
verb
Contracting with an external provider to perform specific tasks or services.
Example: It operates by outsourcing 56% of product lines through its start business.
en: externalisation
phoning
verb
To communicate with someone by phone.
Example: In addition, a number of employers are phoning the helpline to tell us about their competitors who are paying below the national minimum wage.
en: téléphoner
remarketing
verb
Engaging customers who have already interacted with your business in some way and prompting them to complete an action.
ROI
noun
Return on investment (ROI) of a marketing campaign compares the cost of the campaign to how much money it brought in.
sales pipeline
noun
A visual representation of the sales process, tracking potential customers through various stages of qualification.
Example: Example: Based on the current sales pipeline, we are enthusiastic about revenue opportunities.
en: pipeline de vente
scalability
noun
The ability of a business to efficiently increase its output to meet growing demand without significant changes in cost or structure.
Example: This scalability is possible due to the software contro computer.
en: évolutivité
skim pricing
noun
Strategy that involves pricing a product higher at first in order to eventually lower it once competitors enter the market.
target market
noun
Group of potential customers who are most likely to purchase a business’s product or service.
user journey maps
noun
A way to visually represent a user’s experience and can be especially helpful to UX and UI teams as they set about working on designing or redesigning a product.
