Sales is the process of selling a product or a service to a potential customer and a current customer. Whereas, Marketing is the process to attract potential clients and current clients to purchase your product or service. The glossary will help you communicate better at English in a sales environment and in the marketing field. After the read of this glossary, try to form sentences that make sense with the new words to make sure your comprehension of the words is accurate.
ABC (Always Be Closing)
Acronym
An antiquated sales strategy that basically says everything a sales rep does throughout the sales process is in pursuit toward the singular goal of closing a deal.
Advertorial
Noun
A newspaper or magazine advertisement giving information about a product in the style of an editorial or objective journalistic article.
BIMI
Acronym
Brand Indicators for Message Identification (BIMI) is an emerging security technology that helps authenticate your email marketing and builds trust with your customers.
Bluebird
Noun
A "bluebird" is a sale that came seemingly from nowhere or with unexpected ease.
Breadcrumbs
Noun
They’re a form of website navigation that shows users the sections they’ve visited in the order they visited them so they can retrace their steps easily.
CAC (Customer Acquisition Cost)
Acronym
This is your total Sales and Marketing cost.
Churn Rate
Phrase
A metric that measures how many customers you retain and at what value.
CPC (Cost Per Click)
Acronym
A fee that a website publisher charges to serve your display ads on its site. Instead of paying for your ads to simply show up, you only pay when the audience interacts with them.
Eye tracking
Phrase
Measuring and recording the movement of eyes as they look at a web page. In digital marketing, eye tracking is often used to figure out what parts of a web page or email people look at first or spend the most time looking at.
Feature
Noun
A function of a product that can solve for a potential buyer's need or pain point; usually a distinguishing characteristic that helps boost appeal.
Hard Bounce
Phrase
An email that is rejected by an email server for a permanent reason. An email may hard bounce if a recipient email address or domain name doesn't exist—or the recipient email server has completely blocked the delivery.
Heat Map
Phrase
A visual representation of data that uses color to communicate areas of highest use or likelihood.
List Broker
Phrase
A business that specializes in sourcing contact lists that direct marketers can rent for an email or marketing campaign. List brokers typically have access to a huge variety of lists and existing relationships with list owners.
Narrowcasting
Noun
Sending a media message to a highly targeted audience. The opposite of broadcasting, narrowcasting is also considered a form of niche marketing.
Pain Point
Phrase
A prospect's pain point, or need, is the most important thing for a sales rep to identify in the selling process.
Pipeline
Noun
The step-by-step process sales reps go through to convert a prospect into a customer.
Positioning Statement
Noun
Statements and questions that sales reps use when opening a sales call to engage the prospect in conversation around their pain points. Many sales reps are trained to start off every sales call with these statements.
Quota
Noun
A sales goal; a set amount of selling a sales rep is expect to meet over a given time frame, usually a month and/or quarter.
Sound Bite
Phrase
A series of words or phrases sales reps use to respond to and overcome a customer objection.
White Hat SEO
Phrase
Search engine optimization (SEO) techniques that benefit both websites and the people who use them. White hat SEO fights for the users. It also improves the accessibility and quality of a website’s content, boosting its ranking and relevance.