Marketing and Sales Glossary

20 The topic of this glossary is the marketing and sales. terms

Hello, my name is Laurette Lelong. I have been studying Commerce Management for two years. I made this glossary for anyone who finds some marketing and sales words difficult or confusing. This glossary has 20 important words. Each word has a definition, a pronunciation guide, an image, and its category. I found the words and definitions by doing research online. My goal is to help students and beginners understand marketing and sales vocabulary more easily. You can use this glossary to learn new words, remember them, and feel more confident when you read or talk about marketing and sales.

Affiliate Marketing: noun; Marketing based on a relationship between an online advertiser and website publishers where the advertiser pays for leads or revenue that comes from the publishers’ sites. It’s a form of value sharing or commission sharing. Partnering with affiliates extends your advertising reach and increases your relevance with target audiences for a limited investment. You only “pay for performance.” Bloggers can make great affiliates.
Backlinks: noun; Links on websites other than your own that go back to a page on your website. Backlinks are also called inbound links because they represent traffic coming to your website from somewhere else. The quality and quantity of your backlinks can help you rank higher in search engines such as Google and Bing. This is because your backlinks are considered an indicator of how popular your website is with users.
Bad Leads: noun; Leads that are unlikely to become paying customers, they are a waste of time.
Bluebird Sales: adjective; It's a sale that came seemingly from nowhere or with unexpected ease.
Brand Identity: noun; The experience a customer has with your product or service visually. A brand identity is made up of elements like the brand’s name, logo, color palette, and type style to convey a distinct brand image to customers. It also includes consistent standards for words, images, voice, and tone.
Breadcrumbs: noun; If you’re thinking "Hansel and Gretel," you’re right. This fairy tale duo left a trail of breadcrumbs as they ventured into the forest so they could find their way back home. Digital breadcrumbs serve the same purpose. They’re a form of website navigation that shows users the sections they’ve visited in the order they visited them so they can retrace their steps easily.
Buyer Behavior: Noun; The ways a consumer identifies, considers, and chooses products and services. Buyer behavior is often influenced by the consumer's needs, desires, aspirations, inhibitions, role, social and cultural environment.
Buying Criteria: noun; All the information a consumer needs to make a buying decision. It can be written or unwritten, and often answers questions like, "what is it?; "why should I buy it?"; "what is the price?"; "why do I need it?" and so on.
Classified Advertising: noun; Ads appearing on the same page and grouped into categories in a list-like format. Common categories are real estate, home services, clothing, and cars. Compared to display ads, classified ads usually don’t have images alongside the ad copy - and they’re less expensive. They can be a cost-efficient advertising tactic for reaching people who are interested in a category relevant to your product or service. Classified ads also lend themselves naturally to localization.
Cold Calling: noun; Making unsolicited calls in an attempt to sell products or services. It's also a very inefficient way to find potential customers.
Conversion Rate: noun; The percentage of people who completed a desired action on a single web page, such as filling out a form. Pages with high conversion rates are performing well, while pages with low conversion rates are performing poorly.
Decision-Maker: noun; The person who, or role that, makes the final decision of a sale. They are often "guarded" by a gatekeeper.
Display Ads: noun; A type of online advertisement that combines text, images, and a URL that links to a website where a customer can learn more about or buy products. These ads can be static with an image or animated with multiple images, video, or changing text. Some display ads educate about the product while others are designed to entertain and engage through simple games or puzzles. Banner ads are a common form of display ads.
DMARC: noun; Domain-based Message Authentication, Reporting & Conformance (DMARC) is a widely recognized email protocol that helps people and businesses protect their email addresses and domains from being misused by third parties. It helps identify that an email you send is from the real you. This method of email authentication protects both senders and recipients from activities like phishing, spamming, and spoofing.
Drip Campaign: noun; A series of automated emails sent to people who take a specific action. For any given action, you can choose how many emails to send and the rate at which to send them. These emails can be personalized with data like the contact’s name, and specific references to the action they took. You might send a drip campaign to someone who signs up for your online course, for example. Or you could send a drip campaign to people who add an item to their online cart without buying it.
Featured Snippet: noun; A section of Google’s search engine results page that tries to answer a question without a person having to click through to another web page. They include Google’s best guess at an answer, the title of the page the answer comes from, the page’s URL, and an image from the page. While featured snippets are designed to save time for the person searching, they’re mostly machine generated and aren’t fact checked.
Gatekeeper: noun; A person who, or role that, enables or prevents information from getting to another person(s) in a company. For example, a receptionist or personal assistant.
Gross Rating Points: phrase; A math equation that multiplies the number of times an ad is run by the percentage of the target audience that sees it, multiplied by 100. Gross rating points (GRPs) are commonly used in television ad buying to help media planners decide when and where to place their ads. Though the math is a bit too complicated for this short description, GRPs can be calculated for online ads as well. Some planners find this helpful when determining their media mix of TV and online advertising.
Loss Leader: noun; Used in retail to refer to a product sold at a low price (either at break-even or at a loss) for the purpose of attracting customers into the store. The goal is for customers who go into the store to buy other items that are priced to make a profit.
Pain Point: noun; A prospect's pain point, or need, is the most important thing for a sales rep to identify in the selling process. Without knowing a prospect's pain points, they can't possibly offer benefits to help resolve those pain points.