This glossary is an introduction to Business Management program in CEGEP. I'm currently studying this program, and I'm about to achieve my second year. This glossary is mainly for high school students who are still indecisive on which program to choose. In general, business management is made for people who want to have an insight of business and everything that comes with it.
This glossary will help people to have a better general knowledge of the Businees Management universe. It features 18 of the most important terms used in this field of study and include a variety of resources like definition, French translation or even pronunciation.
a/b testing
phrase
Testing two versions (an A version and a B version) to see which one performs better.
Example: They made sure before launching their campaign to do an a/b testing.
en: test a/b
B2B
phrase
B2B is short for business-to-business and describes a business transaction with another business.
Example: This food company is mainly focus on B2B
en: entreprise à entreprise
brand
noun
A product, identity, or image that generates awareness and separates your business from others.
Example: They have worked for so long to build a brand that represents them
en: marque
buyer persona
phrase
The characteristics of your ideal buyer.
Example: Her buyer persona is a young adult that likes to go on a hike during his free time
en: persona d'acheteur/profil d'acheteur
capital
noun
Capital often refers to money, but it can also be used to refer to everything your business owns and uses to function (e.g., equipment, vehicles, buildings, land, etc.).
Example: This company did not have much capital at the start
en: capital
conversion rate
phrase
Percentage of people who take a desired action (usually on your website).
Example: This website conversion rate is low currently.
en: taux de conversion
demographics
noun
Demographics are data points that apply to your target market, such as age, sex, income, and family status.
Example: they are trying to understand the demographics of this region
en: démographique
fixed costs
phrase
Costs you must pay whether your business is doing well or not. Expenses such as utilities, rent, and employee salaries are considered fixed costs.
Example: Construction.Inc fixed costs for the month are $1000
en: Coûts fixes
gross
noun
Gross refers to the total amount or quantity before deductions or expenses.
Example: Their gross revenue for 2022 was $30 000
en: brut
marketing
noun
The action or business of promoting and selling products or services.
Example: They are planning a new marketing strategy for their new product
en: commercialisation
net
noun
Net refers to the amount or quantity AFTER deductions or expenses.
Example: Their net revenue for 2022 was $25 000
en: net
niche market
phrase
A very specific segment of a larger market
Example: This gaming company's niche market is made of young kids who like playing sports.
en: marché de niche
profit margin
phrase
A profit margin is a financial metric representing the percentage of revenue a business retains as profit after covering all its expenses. Often referred to as a percentage.
Example: After selling all of his products for the day, he made a margin of 25%
en: Marge de profit
R&D
phrase
Short for research and development.
Example: Sophia is working with her associate on r&d.
en: recherche et développement
R.O.I
phrase
Return on investment (ROI) refers to all the benefits — monetary or otherwise — received from an investment
Example: Marc-André's ROI from Coca-cola was of $3 000
en: Retour sur investissement
S.E.O
phrase
Search Engine Optimization — optimizing your website so that it ranks higher on the results page of a search engine.
Example: They are working on their SEO in order to have the best results for their website
en: Optimisation de moteur de recherche
scalable
adjective
Able to be changed in size.
Example: He made sure from the start that his business is scalable
en: évolutif
variable costs
phrase
Variable costs are expenses that fluctuate based on your volume of business such as hourly wages, comissions and shipping.
Example: Construction.Inc's variable costs for the month were $500 because they had offered 20 services and last month were $450 because they had offered 18 services
