This glossary is designed to help people learn business and sales terms.
account
noun
a record or statement of financial expenditure and receipts relating to a particular period or purpose.
agent
noun
a person who acts on behalf of another person or group.
benefits
noun
A payment made or entitlement available in accordance with a wage agreement, an insurance policy, or a public assistance program.
Brand awareness
noun
the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.
budget
noun
an estimate of income and expenditure for a set period of time.
Buyer persona
noun
a semi-fictional, detailed profile of your ideal customer, based on market research and real data about existing customers
company
noun
a commercial business.
competitor
noun
an organization or country engaged in commercial or economic competition with others.
consumer
noun
a person who purchases goods and services for personal use.
cost
verb
estimate the price of.
currency
noun
a system of money in general use in a particular country.
customer
noun
a person or organization that buys goods or services from a store or business.
entrepreneurship
noun
the activity of setting up a business or businesses, taking on financial risks in the hope of profit
Inbound marketing
noun
a business methodology focused on attracting customers by creating valuable content and experiences that align with their needs and interests, rather than pushing products through traditional, interruptive advertising
investment
noun
the action or process of investing money for profit or material result.
loan
noun
a thing that is borrowed, especially a sum of money that is expected to be paid back with interest.
loss
noun
an amount of money lost by a business or organization.
Sales enablement
noun
the strategic, ongoing process of providing sales teams with the content, coaching, tools, and technology they need to effectively engage buyers and close more deals
seller
noun
a person who sells something.
Workflows
noun
the sequence of industrial, administrative, or other processes through which a piece of work passes from initiation to completion