Marketing is an interesting field, mostly because it is related to creativity. This leads to the constant development of new technologies, and new ways to attract people. A company needs to have a marketing department to improve its notoriety. We live in a consumer society where we are continuously exposed to commercial advertising, anything that could encourage us to consume more. This glossary aims to introduce marketing science by using keywords that will allow you to visualize this universe better.
advertising
noun
The activity or profession of producing advertisements for commercial products or services.
Example: It is then necessary to communicate with the market by publicising the available job usually by ADVERTISING.
en: publicité
analytics
noun
Information resulting from the systematic analysis of data or statistics.
Example: Nor, unfading in our mind's eye, will this hanger-on and fantasist and self-dramatizer ever do anything. However, it's difficult to say so without a chilling, denaturing hint of ANALYTICS.
en: Analyse des statistiques
brand
A type of product manufactured by a particular company under a particular name.
Example: Retail mail-order catalogs seek to define a niche and develop a BRAND in order to set themselves apart from the competition. Development of catalog niches and brands are typically achieved by unique selection of merchandise and effective use of catalog creative designs.
en: marque
company
noun
A commercial business.
Example: A COMPANY called British Latin American Airlines had been registered in February 1944 by five British shipping companies with interests in South America.
en: entreprise
customer
noun
A person or organization that buys goods or services from a store or business.
Example: Product Social Capital metrics are based on over four thousand online CUSTOMER reviews, resulting in metrics of Average CUSTOMER Ratings and Number of CUSTOMER Reviews.
en: client
discounts
noun
Deduct an amount from (the usual price of something).
Example: By 1679 it was estimated that such payments were six or seven years in arrears, and in the 1690s English diplomats were still very often paid merely in Exchequer tallies which could be cashed only after long delay and at ruinous DISCOUNTS to their face value.
en: réduction
exchange
noun
A system or market in which commercial transactions involving currency, shares, commodities, etc., can be carried out within or between countries.
Example: Treasury policy, especially from late 1947, was to badger the colonies to provide data on which a rigorous system of dollar EXCHANGE control could be imposed, a system which was imposed from December 1947.
en: échange
goods and services
phrase
A good is a tangible or physical product that someone will buy, tangible meaning something you can touch, and a service is when you pay for a skill.
Example: In supporting our contention, we consider the way in which statistics are presented and the assumptions generally made about the health and dependency of older people as well as about their role as consumers rather than producers of GOODS AND SERVICES.
en: Biens et services
interaction
The physical or digital connections customers make with a brand and its people.
Example: This meant that the developers were responsible for having analyses carried out, and were required to promote INTERACTION between project design and the environment.
en: interaction
marketing mix
noun
A combination of factors that can be controlled by a company to influence consumers to purchase its products.
Example: Their plan involves choosing target customers and designing a persuasive MARKETING MIX to get them to buy
en: mix marketing
marketing strategy
noun
A plan of action designed to promote and sell a product or service.
Example: Writing on behalf of News Group Newspapers Ltd, he denied that either the Sun or the News of the World "has anything so grand as a "MARKETING STRATEGY" - whatever that is".
en: stratégie marketing
media
noun
The main means of mass communication (broadcasting, publishing, and the internet) regarded collectively.
Example: The rapid growth of film and MEDIA studies in colleges and schools has been dominated and shaped by the cultural theories of the left.
en: médias
offer
A specially reduced price or terms for something on sale.
Example: the OFFER runs right up until Christmas Eve.
en: offre
packaging
noun
The business or process of packing goods.
Example: There is valuable cultural information in the physical artefact: tablet form, bubble - pack press - through dispenser, advertising imagery used in the logo and PACKAGING, and information about consumer appeal.
en: emballage
retailer
noun
A person or business that sells goods to the public in relatively small quantities for use or consumption rather than for resale.
Example: If the RETAILER and hotelman's downtown unit sales have been decreasing, however, his dollar volume continues to rise, and it is dollars that you put in the bank.
en: Détaillant
segmentation
noun
Division into separate parts or sections.
Example: The reduction is brought about simply by the SEGMENTATION of the spirem thread into half the number of segments instead of the normal number.
en: segmentation
seller
noun
A person who sells something.
Example: Buyer and SELLER strike a bargain with each individual purchase.
en: vendeur
target market
noun
A particular group of consumers at which a product or service is aimed.
Example: Marketing Mix Standardization and Adaptation Decisions "Marketing mix is a set of marketing tools that the firm uses to pursue its marketing objectives in the TARGET MARKET" (Kotler, 1991).
en: marché cible
trade
noun
The action of buying and selling goods and services.
Example: It argues that to successfully colonize places like Australia it was necessary to establish TRADE networks that provided adequate supplies of culturally 'appropriate' food, drink, and other consumer goods for the newly arrived population.
en: commerce
warranty
noun
A written guarantee, issued to the purchaser of an article by its manufacturer, promising to repair or replace it if necessary within a specified period of time.
Example: These include the implications of WARRANTY's and after sales service, which must continue for the contracted period.
