Hi, my name is Moska, and I've been studying in the business administration program for almost two years. This glossary is beginner-friendly and is for anyone interested in online business whether you're just starting out or want to learn more.
Online business is a growing field where people sell products or services over the internet. However, it can be confusing because there are so many terms to understand. This glossary includes 20 simple definitions to help make those terms clearer. It also has pronunciations, examples, translations and images to help you understands the words better.
I found the terms by looking at common words used in online business. I was also inspired by an online course called Roadmap created by two experts in this field of study and through my own experience. I collected these definitions online, so you could better understand them.
Feels free to explore this glossary to get familiar with the terms, and consider how they might help you in your online business.
advertisement
noun
A public communication that promotes a product, service, brand or event.
Example: The company paid for an online advertisement to reach more costumers.
fr: annonce
affiliate marketing
noun phrase
An arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant.
Example: She earns money trough affiliate marketing by promoting products on her instagram page.
fr: marketing d'affiliation
call to action (CTA)
noun phrase
The next step a marketer wants its audience or reader to take.
Example: "Comment 'digital' to get more information!" is a call to action that encourages people to engage with the post.
fr: l'appel à l'action
content
noun
Any material created to engage and influence an audience, including text, images, videos, and audio.
Example: She creates engaging content to attract more followers to her instagram page.
fr: contenu
customer
noun
A person or organization that buys goods or services from a store or business.
Example: The customer left a positive review after buying the product online.
fr: client
digital branding
noun phrase
The way your company presents itself to your market and includes your online image, voice, tone, language, and customer perception.
Example: Consistent colors and logos are key elements of digital branding for online businesses.
fr: image de marque numérique
digital product
noun phrase
A product or service that is primarily based on digital technology, existing in a non-physical or intangible form.
Example: He sells a digital product, an online course, that teaches how to start an online business.
fr: bien numérique
discount
noun (can also be a verb)
A deduction from the usual cost of something, typically given for prompt or advance payment or to a special category of buyers.
Example: The company offered a 15% discount to new customers during the launch week.
fr: rabais
e-book
noun
A book in electronic form that can be read on a computer or handheld device rather than in print.
Example: She wrote an e-book about starting a successful online business.
fr: livre électronique
email list
noun phrase
A collection of email addresses used by businesses and individuals to send email messages, newsletters, updates, and promotional material to a specific group of people.
Example: Building an email list helps businesses stay in touch with potential customers.
fr: liste de diffusion
feedback
noun
Information about reactions to a product, a person's performance of a task, etc. which is used as a basis for improvement.
Example: They asked their customers for feedback to improve their services.
fr: retour
landing page
noun phrase
The section of a website accessed by clicking a hyperlink on another web page, typically the website's home page.
Example: The landing page encourages visitors to sign up by offering a free trial of the service.
fr: page de renvoi
market research
noun phrase
The action or activity of gathering information about consumers' needs and preferences.
Example: She conducted market research to understand her target audience better.
fr: étude de marché
niche market
noun phrase
A very specific segment of consumers who share characteristics and, because of those characteristics, are likely to buy a particular product or service.
Example: His business focuses on a niche market, selling eco-friendly products for kids.
fr: niche de marché
profit
noun
A financial gain, especially the difference between the amount earned and the amount spent in buying, operating, or producing something.
Example: The company made a profit after increasing online sales by 35%.
fr: bénéfice
promote
verb
A venture that involves persuading customers to buy products to increase sales.
Example: They used social media influencers to promote their new clothing line.
fr: promouvoir
purchase funnel
noun phrase
All the steps between the arrival of a customer on an e-commerce site and the validation of an electronic order.
Example: The business simplified its purchase funnel to make it easier for customers to complete their orders.
fr: tunnel de commande
social media algorithm
noun phrase
Rules, signals and data that govern the platform's operation.
Example: The social media algorithm favors posts with high engagement, likes, comments and shares.
fr: algorithme des réseaux sociaux
social media engagement
noun phrase
A measure of how people are interacting with your social media accounts and content with shares, likes and comments.
Example: High social media engagement means more likes, comments, and shares on post.
fr: l'engagement sur les réseaux sociaux
website
noun
A set of related web pages located under a single domain name, typically produced by a single person or organization.
Example: A well-designed website can attract more visitors and boost sales.
