Vocab

20 Business Marketing and Sales terms terms

This glossary is about words that are commonly used in sales and business marketing. It will be for people who want learn new terms in English.

Advertorial

Advertising and editorial content combined. If you think of a traditional printed magazine or newspaper, the line between ads and editorial articles are distinct—and often literal. An advertorial brings the 2 formats together to educate readers about a product through an editorial-esque storytelling experience. They’ve become a popular online advertising tactic that is typically labeled "sponsored" or "paid" so as not to mislead users about the source of the information.

Anchor text

The wording of a link on a website, in an email, or within another digital asset. One example of anchor text is “read more.” Anchor text is an important part of the user experience. You want your users to be clear on where your links are going and be sati

ARR

Annual Recurring Revenue. For recurring revenue companies, ARR provides, a high-level look at how recurring revenue or subscription business is growing over time. It's a good metric for models that have longer term subscription durations. It's also great

BANT

An acronym used in sales for lead qualification that stands for Budget, Authority, Need, Timeline. It's a famous tool for sales reps and sales leaders to help them determine whether their prospects have the budget, authority, need, and right timeline to b

BIMI

Brand Indicators for Message Identification (BIMI) is an emerging security technology that helps authenticate your email marketing and builds trust with your customers. BIMI works with DKIM, SPF, and DMARC protocols to protect your domain from being used

Black Hat SEO

Not a great idea. Black hat SEO is an approach to search engine optimization (SEO) that focuses on gaming the system and disregards the human experience. These practices don’t follow search engine rules, and search engines can exclude entire sites for usi

Cold calling

Making unsolicited calls in an attempt to sell products or services. It's also a very inefficient way to find potential customers.

DMARC

Domain-based Message Authentication, Reporting & Conformance (DMARC) is a widely recognized email protocol that helps people and businesses protect their email addresses and domains from being misused by third parties. It helps identify that an email you

Extensible Markup language (XML)

A human- and machine-readable coding language that adds structure, meaning, or context to a text document. Extensible markup language (XML) ranges from very simple to highly complex (hence “extensible”). Today’s version of HTML is a specialized example of

Eye Tracking

Measuring and recording the movement of eyes as they look at a web page. In digital marketing, eye tracking is often used to figure out what parts of a web page or email people look at first or spend the most time looking at, which is often displayed as a

FCC

The Federal Communications Commission (FCC) is a United States government agency that regulates communication devices and systems, which includes the internet. They ensure all citizens have fair access to these communication platforms and that they’re saf

Go-to-Market Strategy

A plan that helps you launch your new business, product, service, or brand to your customers. It usually includes target audience research, the key differentiators in your market, and a planned approach for marketing and distribution.

Gross Rating Points

A math equation that multiplies the number of times an ad is run by the percentage of the target audience that sees it, multiplied by 100. Gross rating points (GRPs) are commonly used in television ad buying to help media planners decide when and where to

Loss leader

Used in retail to refer to a product sold at a low price (either at break-even or at a loss) for the purpose of attracting customers into the store. The goal is for customers who go into the store to buy other items that are priced to make a profit.

LTV:CAC

The ratio of lifetime value to customer acquisition cost. Once you have the LTV and the CAC, compute the ratio of the two. If it costs you $100,000 to acquire a customer with an LTV of $437,500, then your LTV:CAC is 4.4 to 1.

Middle of the Funnel (MOFU)

The stage that a lead enters after identifying a problem. Now they’re looking to conduct further research to find a solution to the problem. Typical middle of the funnel offers include case studies, product brochures, or anything that brings your business

Paid Search

Online advertising that is triggered when users perform searches using keywords that a company has purchased. Ads look like organic search results, but they appear more prominently on a search engine results page (SERP) than they would have organically. T

Pain Point

A prospect's pain point, or need, is the most important thing for a sales rep to identify in the selling process. Without knowing a prospect's pain points, they can't possibly offer benefits to help resolve those pain points.

Psychographics

Your target audience’s values, beliefs, and behaviors that are relevant to your product or service. Like demographics, psychographics can help you segment your audience into highly relevant subgroups. That way you can tailor your messaging and get better

Quality Score

A Google Ads metric that rates how relevant your pay-per-click (PPC) ads and landing pages are to your chosen keywords. Google doesn’t reveal its exact calculation, but your estimate is based on ad relevance to keywords, expected click-through rate (CTR),