This glossary is about some marketing vocabulary that can be used in a day to day basis working in marketing job.
Anchor Text
phrase
The term “anchor text” refers to a snippet of clickable text that takes a user to a web page.
Example: Most of the time, the anchor text appears blue and underlined.
fr: texte d'ancrage
BIMI
acronym
Brand Indicators for Message Identification, or BIMI (pronounced bih-mee), is an email specification that enables email inboxes to display a brand’s logo next to the brand’s authenticated email messages.
fr: no translation
Bing Ads
phrase
It is a system that enables conducting PPC campaigns in the Bing search engine owned by Microsoft.
fr: Annonces Bing
CRM
acronym
CRM stands for customer relationship management, which is a system for managing all of your company’s interactions with current and potential customers.
fr: Le CRM ou gestion de la relation client (Customer Relationship Management) est une stratégie de gestion des relations et interactions d'une entreprise avec ses clients ou clients potentiels.
End User
phrase
the person who actually uses a particular product.
Example: This end user enjoyed his product.
fr: Utilisateur final
Featured Snippet
noun
Featured snippets are special boxes where the format of a regular search result is reversed, showing the descriptive snippet first. They can also appear within a related questions group.
Example: The point of a featured snippet is to give users the exact information they’re looking for in one or two sentences.
fr: extrait en vedette
FTC
acronym
The Federal Trade Commission (FTC) is tasked with promoting competition in the United States marketplace and protecting consumers. In the world of e-commerce and digital marketing, the FTC is responsible for providing rules and guidance around online advertising, which it refers to as the “rules of the road.” It enforces the CAN-SPAM Act to ensure email marketing isn’t misleading or harassing.
Example: The FTC has a lot of rules to follow in their department.
fr: La Commission fédérale du commerce
H1
acronym
An HTML tag used to identify the highest level of information on a page. In practice, page titles and headlines are usually marked with H1 tags and are the largest pieces of text on a page. H1 tags can be associated with specific styles or formatting in a web page’s CSS so that headlines always appear in a certain font, color, and size. H1s play an important role in search engine optimization (SEO) and make it easier to index content. If something is in an H1 tag, search engines know it’s important.
Example: This H1 indicated this from this website HTML.
fr: H1
Hard Bounce
phrase
An email that is rejected by an email server for a permanent reason. An email may hard bounce if a recipient email address or domain name doesn't exist—or the recipient email server has completely blocked the delivery. There are, however, occasionally times when a valid email address will hard bounce.
Example: After a hard bounce to invalid email addresses, these are automatically blocked for one year.
fr: rebon dur
Heat map
phrase
A visual representation of data that uses color to communicate areas of highest use or likelihood.
Example: This heat map indicates that this area is used more than others.
fr: Carte thermique
Iframe
noun
An inline frame (iframe) is a HTML element that loads another HTML page within the document.
Example: you can set up iframes on your website to display banner ads from Google Ads or another ad network.
fr: Cadre I
JavaScript
noun
An object-oriented computer programming language commonly used to create interactive effects within web browsers.
Example: In particular, it can implement specific actions coded in Javascript language.
fr: JavaScript
List Broker
phrase
A business that specializes in sourcing contact lists that direct marketers can rent for an email or marketing campaign.
Example: This list broker helped me chose my target audience.
fr: Courtier en listes
Lookalike Audience Finder
phrase
A tool that helps you send postcards to people who aren't in your audience yet, but who have a lot in common with your existing contacts.
Example: Our lookalike audience finder is only available with certain monthly plans.
fr: Localisateur d'audience similaire
RSS
acronym for Really simple syndication
It takes the content of a website and packages it into a feed that can be easily displayed on other websites.
Search Query
phrase
The string of words users enter into a search engine to receive a result. Search queries are the raw text that people type into the search engine, such as, “Will it rain today?” When you look at search queries that lead to your website, you can determine which keywords to include for search engine optimization (SEO). In this instance, “rain forecast” may be a more popular query.
Example: When you start to type into the search box, predictive search query suggestions will appear for you to choose from.
fr: Requête de recherche
Uniform Resource Locator (URL)
phrase
A URL (Uniform Resource Locator, also called a web address) is a unique identifier used to locate a resource on the internet.
Example: A path is the unique, last part of the URL for a specific function or piece of content. For example, for a page whose full URL is http://example.com/node/7, the path is node/7.
fr: Localisateur de ressources uniformes (URL)
Vision Statement
phrase
A vision statement is a written declaration clarifying your business's meaning and purpose for stakeholders, especially employees.
Example: No matter what the business, a good mission and vision statement can inspire and motivate employees to make that vision a reality.
fr: Énoncé de vision
Webhooks
noun
A webhook is a lightweight, event-driven communication that automatically sends data between applications via HTTP.
Example: Triggered by specific events, webhooks automate communication between application programming interfaces (APIs) and can be used to activate workflows, such as in GitOps environments.
fr: webhooks
Wireframe
noun
an image or set of images which displays the functional elements of a website or page, typically used for planning a site's structure and functionality.
Example: Wireframes are often called “blueprints of user interface” because they are used to outline the structure and layout of a future web page or app screen.