Marketing Glossary
Marketing Glossary
20 Marketing terms
It a Glossary that will help you with the marketing word
- Advertorial
- An advertorial is a form of advertising that is designed to look like an editorial feature in a publication.
- Affiliate Marketing
- a marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals
- Brand
- A type of product manufactured by a particular company under a particular name.
- Canonical URL
- a canonical URL is the URL of a page that Google chose as the most representative from a set of duplicate pages.
- Contact Form
- Content Marketing
- A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
- Digital Marketing
- Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.
- Display Ads
- A large advertisement, especially in a newspaper or magazine, that features eye-catching type or illustrations.
- Distribution Channel
- A distribution channel is the network of businesses or intermediaries through which a good or service passes until it reaches the end consumer.
- Dropshipping
- move (goods) from the manufacturer directly to the retailer without going through the usual distribution channels.
- E-commerce
- Commercial transactions conducted electronically on the internet.
- Email Automation
- Email automation is a powerful marketing automation tool that lets you send the right message to the right people at the right time, using automated workflows, which is extremely effective for lead nurturing, and ultimately, to drive sales from potential customers as well as existing ones.
- Eye Tracking
- the recording and study of the movements of the eyes in following a moving object, lines of printed text, or other visual stimulus,
- Hashtag
- a word or phrase preceded by a hash sign (#),
- Heat Map
- a representation of data in the form of a map or diagram in which data values are represented as colors
- Leads
- Market Share
- the portion of a market controlled by a particular company or product
- Product Lifecycle
- A product life cycle is the length of time from a product first being introduced to consumers until it is removed from the market. A product’s life cycle is usually broken down into four stages; introduction, growth, maturity, and decline.
- Product Positioning
- Product positioning is a strategic exercise that defines where your product or service fits in the marketplace and why it is better than alternative solutions.
- Promotions
- the publicization of a product, organization, or venture so as to increase sales or public awareness.
