Marketing glossary

20 Marketing glossary. terms

It's a one-stop resource for finding the meaning of common (and uncommon) phrases any marketer may encounter on the job.

backlinks
noun
An incoming hyperlink from one web page to another website.
en: backlinks
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click-Through Rate
noun
The percentage of people visiting a web page who access a hypertext link to a particular advertisement.
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Conversion Rate Optimization
Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from a website or mobile app through desired action. https://www.optimizely.com/optimization-glossary/conversion-rate-optimization/
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cost per click
Cost per click (CPC) is an online advertising revenue model that websites use to bill advertisers based on the number of times visitors click on a display ad attached to their sites. https://www.investopedia.com/terms/c/cpc.asp
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Customer Acquisition Cost (CAC)
Customer Acquisition Cost, or CAC, measures how much an organization spends to acquire new customers. https://www.productplan.com/glossary/customer-acquisition-cost/
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Customer Data Platform
A Customer Data Platform (CDP) is a piece of software that combines data from multiple tools to create a single centralized customer database containing data on all touch points and interactions with your product or service. https://segment.com/resources/cdp/
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Digital Marketing
Digital marketing is the use of websites, apps, mobile devices, social media, search engines, and other digital means to promote and sell products and services. https://www.investopedia.com/terms/d/digital-marketing.asp
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Domain name system (DNS)
The Domain Name System (DNS) is the phonebook of the Internet. Humans access information online through domain names, like nytimes.com or espn.com. Web browsers interact through Internet Protocol (IP) addresses. DNS translates domain names to IP addresses so browsers can load Internet resources. https://www.cloudflare.com/learning/dns/what-is-dns/
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Drip Campaign
Drip marketing is a strategy that involves automatically sending out marketing emails on a schedule or based on user actions. https://zapier.com/blog/drip-marketing/
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FTC
A US government organization that is responsible for preventing unfair or dishonest business activities. https://dictionary.cambridge.org/dictionary/english/ftc
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Google Algorithm
Google algorithms are the sets of rules that Google uses to rank websites in search results. https://www.webfx.com/seo/glossary/what-is-a-google-algorithm/
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Inbound Marketing
Inbound marketing is a digital marketing method that helps you attract customers to your business by creating useful content and experiences that resonate with audiences. https://advertising.amazon.com/library/guides/inbound-marketing
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KPI
KPI stands for key performance indicator, a quantifiable measure of performance over time for a specific objective. https://www.qlik.com/us/kpi
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Market Share
The portion of a market controlled by a particular company or product. https://www.google.com/search?q=define+Market%20Share.
Marketing Mix
A combination of factors that can be controlled by a company to influence consumers to purchase its products.
Pay-Per-Click (PPC)
PPC is a form of online marketing where advertisers pay each time a user clicks on one of their ads. https://searchengineland.com/guide/what-is-paid-search#:~:text=PPC%20stands%20for%20pay%2Dper,on%20one%20of%20their%20ads.
Return on Ad Spend (ROAS)
Return on ad spend (ROAS) is an important key performance indicator (KPI) in online and mobile marketing. It refers to the amount of revenue that is earned for every dollar spent on a campaign. https://www.google.com/search?q=define+Return%20on%20Ad%20Spend%20(ROAS)
Search Engine Marketing
Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs). https://www.optimizely.com/optimization-glossary/search-engine-marketing/
User Experience (UX)
User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users. https://www.interaction-design.org/literature/topics/ux-design?srsltid=AfmBOop1Zzii_fSydAadgJJJXBt2tRGEFjss2X3Ojrl4i-saFWebDbd2
Word-of-Mouth Marketing (WOM Marketing)
Word-of-mouth marketing (or WOM marketing) is when a consumer's interest in a company's product or service is reflected in their daily dialogues. https://www.investopedia.com/terms/w/word-of-mouth-marketing.asp