marketing
marketing
19 null terms
- Blog
- The short form of "web log." A blog is a collection of journal-like articles written about a particular topic and published on a website. New articles are added frequently and comments from users are encouraged. Anyone can publish a blog. Successful bloggers attract advertisers through affiliate marketing because they add credibility to the messaging for their followers.
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- Example: I saw this cooking blog yesterday .
- Customer Data Platform
- A customer data platform (CDP) is a central location for customer data from a variety of sources. It aggregates and organizes that data to create a single customer profile that can be used to optimize marketing and customer experience initiatives.
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- DNC
- A domain name system (DNS) takes a human-friendly internet address, such as Website.com, and translates it into a computer-friendly IP address a web browser can use to find and display a website. DNS is often described as the “phone book” of the internet that does the heavy lifting of remembering the “phone number” of a website so humans only have to know the name.
- Dropshipping
- An e-commerce model where the seller doesn’t own any inventory or handle any of the shipping responsibilities. When a customer makes a purchase, the seller processes the order and transfers it to a third-party supplier—like a wholesaler or manufacturer, for example—who prepares and ships the order. The seller only pays the supplier for an item after someone buys it, which makes dropshipping a popular option for entrepreneurs who want to start an online store quickly and with minimal overhead.
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- Eye tracking
- Measuring and recording the movement of eyes as they look at a web page. In digital marketing, eye tracking is often used to figure out what parts of a web page or email people look at first or spend the most time looking at, which is often displayed as a heat map. Marketers use this data to strategically place elements, such as call-to-action buttons, where they are most likely to be seen and clicked on.
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- Featured Snippet
- A section of Google’s search engine results page that tries to answer a question without a person having to click through to another web page. They include Google’s best guess at an answer, the title of the page the answer comes from, the page’s URL, and an image from the page. While featured snippets are designed to save time for the person searching, they’re mostly machine generated and aren’t fact checked.
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- Hard Bounce
- An email that is rejected by an email server for a permanent reason. An email may hard bounce if a recipient email address or domain name doesn't exist—or the recipient email server has completely blocked the delivery. There are, however, occasionally times when a valid email address will hard bounce
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- Index page
- The homepage of a website. If you type Mailchimp.com into your browser, the page that appears is our index page. Sometimes people refer to pages that collect all of a website’s links, images, or headlines into a single page as an index page like a book. Both are correct, which just makes things more confusing. If you’re talking with a web developer, they probably mean the homepage when talking about index pages. Ask for clarification if you’re not sure.
- Narrowcasting
- Sending a media message to a highly targeted audience. The opposite of broadcasting, narrowcasting is also considered a form of niche marketing. Narrowcasting has been around since the days of radio. In modern practice, it spans traditional direct mail, TV, email marketing, paid search, online video, and in-person event marketing. Trade shows can also be a particularly valuable forum for business-to-business (B2B) marketing.
- Omnichannel Marketing
- Omnichannel marketing creates a cohesive, integrated shopping experience across a brand’s sales touchpoints—including brick-and-mortar locations, events, mobile devices, and online stores. It uses data and analytics to create consistency whenever shoppers encounter the brand. Let’s say you have a business that sells socks. With omnichannel marketing in place, a customer could find socks they love on social media, browse your online store selection, and receive a coupon to buy their favorite pair in your brick-and-mortar store.
- Product Lifecycle
- The stages a product goes through during its time on the market. There are 4 stages: introduction, growth, maturity, and decline. The stage your product is in helps inform your marketing objectives and promotional mix. For example, raising awareness of a new product may be more important than raising awareness of a mature product.
- Psychographics
- Your target audience’s values, beliefs, and behaviors that are relevant to your product or service. Like demographics, psychographics can help you segment your audience into highly relevant subgroups. That way you can tailor your messaging and get better advertising campaign results. Psychographics give you a peek into the minds of your customers so you can communicate more effectively.
- Referral
- When a website sends traffic to another website. Tracking referrals can help you understand how people find your website without using a search engine. For example, if you put links to your website in your social media posts on Facebook and Twitter, these sites would be listed as a source of referral traffic. Referrals can also come from websites that posts news articles, reviews, and other industry-relevant content.
- Schema Markup
- Bits of code added to a web page that help search engines understand the content of the page. With better understanding comes the ability to format content when it appears on the search engine results page (SERP). Photos of a recipe appear next to its description, for example, or a list of upcoming events is added to the results blurb of a concert venue’s website. Schema markup generate featured snippets on Google’s SE
- Search Engine Marketing
- Paid advertising on a search engine results page (SERP). This is also called paid search. Search engine marketing (SEM) ads are used to drive traffic to websites but can include other calls to action, such as making a phone call or visiting a local store. Keywords in a search query trigger SEM ads. They usually appear at the top of search results and sometimes to the side. Most SEM is pay-per-click (PPC), so you only get charged if someone clicks on the ad.
- Search Engines
- Software used to find information and websites on the internet. Google, Yahoo, and Bing are the big 3 search engines in the United States, although Google is the clear leader. Search engines “crawl” across website content and index it into their databases. Then they display results based on the keywords in the search query. Search engines play an important part in inbound marketing through search engine optimization (SEO) and search engine marketing (SEM).
- SSL
- Secure Sockets Layer (SSL) is a method of encryption that protects data being sent between websites. SSL is closely related to Transport Layer Security (TLS), another encryption method, and the two acronyms are often used interchangeably.
- User Experience (UX)
- How a person feels about using a product or service. The discipline of user experience (UX) makes digital experiences efficient, effective, and sometimes entertaining. In the world of digital marketing, UX is often equated with optimizing the user interface (UI) on the website. For example, e-commerce companies want to know about the browsing and checkout experience on their websites.
- Wireframe
- A blueprint for a website’s user interface (UI). Wireframes are simplified sketches—often drawn by hand—of how content and functionality come together in a layout. They focus on how elements are ordered and placed on a page but rarely include specifics about the final visual design. For example, photographs are represented by a box with an X through them. Wireframes are an essential step in responsive web design, since the same elements need to be reordered for different screen sizes.
