This glossary will contain words and expression used in the business world.
Adoption Process
nouns
Another way of saying "the buying process." The stages a potential buyer goes through, from learning about a new product or service to either becoming a loyal customer or rejecting it. The potential buyer may or may not end up purchasing/adopting that product or service.
Example: It is argued that in order to provide a more complete description of the ADOPTION PROCESS one needs to go back to the origins of a project and to examine the choices and decisions made during that period.
en: Processus d'adoption
Affiliate Marketing
nouns
Marketing based on a relationship between an online advertiser and website publishers where the advertiser pays for leads or revenue that comes from the publishers’ sites. It’s a form of value sharing or commission sharing. Partnering with affiliates extends your advertising reach and increases your relevance with target audiences for a limited investment. You only “pay for performance.” Bloggers can make great affiliates.
Example: Dabs (e-retailer) for example, which sells electronic products, has already stopped its AFFILIATE MARKETING and only uses paid-for search on Google as its online marketing tool (Chaffey, 2006).
en: Marketing d'affiliation
Bluebird Sales
nouns
A "bluebird" is a sale that came seemingly from nowhere or with unexpected ease.A "bluebird" is a sale that came seemingly from nowhere or with unexpected ease.
Example: A sales rep might say, "Fortunately, a bluebird flew right in at the end of the quarter, helping me reach my goal."
en: Ventes de Bluebird
Breadcrumbs
noun
They’re a form of website navigation that shows users the sections they’ve visited in the order they visited them so they can retrace their steps easily.
Example: However, the introduction of cooling techniques allowed trawlers to utilize 'untapped' fish sources in the North Sea for example, and hence sell them at affordable prices, even for the working class who were developing a taste for fish covered with BREADCRUMBS and fried.
en: chapelure
Data Entry/Processing
noun
The process of obtaining, recording, and maintaining information you can retrieve and use later. In Sales, this usually mean inputting potential buyers' information into a Customer Relationship Management (CRM) tool to track activity, correspondence, and progress on open opportunities.
Example: Data processing product applications (DATA ENTRY) had 57% of the total application market in 1995 and are forecast to grow at 11.6%.
en: Saisie/traitement des données
Digital Marketing
nouns
Any marketing that uses electronic devices to convey promotional messaging and measure its impact. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.
Example: A great accomplishment in Digital Marketing is turning clients into promoters.
en: Marketing numérique
Feature
noun
A function of a product that can solve for a potential buyer's need or pain point; usually a distinguishing characteristic that helps boost appeal.
Example: Furthermore, if 'the degree of insecurity in employment depresses the level of skill' (Bradley 2000:120), the notion of up-skilling as a FEATURE of flexible specialisation and the knowledge economy is called into question.
en: Fonctionnalité
Gatekeeper
noun
A person who, or role that, enables or prevents information from getting to another person(s) in a company. For example, a receptionist or personal assistant.
Example: The Census Dissemination Unit acts as "GATEKEEPER" by advising on licensing arrangements for the use of the data.
en: Portier
Google Analytics
nouns
A platform that measures and reports on website traffic. It provides information about how people use your website, which includes the most popular content, the time spent on each page, and what devices are used to browse. Google Analytics can be connected to Google Ads to learn which campaigns are driving the most traffic and converting casual visitors into customers. Additionally, the platform offers rich insights about your audience, such as terms they use to search and location data.
Example: Now, the reason I use google analytics is that I can work out what people are looking for.Now, the reason I use google analytics is that I can work out what people are looking for.
en: Google Analytics
Hard Bounce
nouns
An email that is rejected by an email server for a permanent reason. An email may hard bounce if a recipient email address or domain name doesn't exist—or the recipient email server has completely blocked the delivery. There are, however, occasionally times when a valid email address will hard bounce.
Example: The email delivery failed because because the email address was for a false domain, thus producing a hard bounce.
en: Rebond dur
Integrated Marketing
nouns
The practice of aligning all marketing tactics to the same core messaging for a consistent customer experience with your brand. Through integrated marketing, communications tactics such as display ads, landing pages, email marketing, direct mail, and product catalogs all work in the same direction toward your marketing objectives. One example is making your call to action (CTA) consistent across all online and offline tactics for a particular campaign.
Example: Push strategies focus on personal selling, while pull strategies depend on mass communications through media (advertising of consumer-oriented goods) and INTEGRATED MARKETING communications coordinated a broad range of promotional tools to reach a target market.
en: Marketing intégré
Key Success Factors
nouns
The 5 elements that determine whether or not a company will be effective in capturing its target audience. The key success factors are strategic focus, people, operations, marketing, and finances. These factors are also known as strategic posture or competitive emphasis.
Example: KEY SUCCESS FACTORS for Russian-foreign joint ventures.
en: Facteurs clés de succès
Leads
noun
A person who has shown interest in your company's product or service. “Lead” is a term used more often in the sale of business-to-business (B2B) products and services than retail or consumer packaged goods. Leads can come from website users who complete a contact form, trade show attendees who provide contact information in person, or lists you purchase from another company such as a list broker. Sales and marketing professionals further vet, or “qualify,” leads to prioritize their fit with the company’s buyer profiles.
Example: This approach LEADS to regulatory capital charges that more accurately reflect individual banks' true risk exposures.
en: Conduite
Loss Leader
nouns
Used in retail to refer to a product sold at a low price (either at break-even or at a loss) for the purpose of attracting customers into the store. The goal is for customers who go into the store to buy other items that are priced to make a profit.
Example: Other retailers are using the book as a loss leader to bring customers in the door.
en: Produit d'appel
Margin
noun
The difference between a product or service's selling price and the cost of production.
Example: Also, through the open source policy with their partners, they would not charge for accessing to their licenses, together with the low price strategy, AMD come up with much lower product MARGIN (7% sometimes) (Kharif, 2002).
en: Marge
Meta Keywords
nouns
Words and phrases in the HTML meta keywords tag of a web page. Meta keywords help search engines identify what the page is about and rank its relevance to user searches accordingly. The keywords in your tag should reflect the content of your page. Otherwise, search engines will disregard the meta. In other words, you can’t add keywords to the meta tag to make up for a lack of relevant keywords in the content itself.
Example: Let's say you are a dentist and you run a dental clinic in Spring, Texas. Your website's homepage can have “dental clinic in Spring, Texas” as a meta keyword.
en: Mots clés méta
Organic Search
nouns
The natural and unpaid results users receive after making search queries. Search engines, which crawl your web pages and rank your content for relevance to the most common queries, determine these results. You can improve your ranking through search engine optimization (SEO) activities, such as including keywords in headlines. For contrast, see: paid search.
Example: Fosshotel Web site can be easily found in a search engine as it is the first result of the ORGANIC SEARCH.
en: Recherche organique
Pain Point
nouns
A prospect's pain point, or need, is the most important thing for a sales rep to identify in the selling process. Without knowing a prospect's pain points, they can't possibly offer benefits to help resolve those pain points.
Example: The locations of the abdominal PAIN POINT to pathology in the colon, may have developed strictures in these regions.
en: Point douloureux
Return on Investment (ROI)
nouns
A calculation of the monetary value of an investment versus its cost. The mathematical formula is: (profit minus cost) / cost. If you made $10,000 from a $1,000 effort, your return on investment (ROI) would be 0.9, or 90%. ROI is often used to evaluate business strategy, including all advertising and marketing efforts. Return on ad spend (ROAS) is a similar metric, but it focuses more on specific tactics, such as an individual ad campaign.
Example: RETURN ON INVESTMENT ratio has increased by 133% to 6.9 [(6.9 - 2.96)÷2.96]
since the Period 1.
en: Retour sur investissement (ROI)
Up-Selling
verb
When a sales rep sells an existing customer a higher-end version of the product that customer originally bought. For example, if you bought a cell phone plan and a sales rep successfully persuaded you to upgrade to a plan with more minutes or data, then that's an up-sell.
Example: When you go to buy an SUV you should be wary of a dealer who attempts to aggressively upsell you things that you do not need.
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