Web Page Glossary

20 Sales and marketing terms

This glossary contains words people can use to describe a situation of Sales or Marketing while doing a screencast.

Analytic
Adjective
relating to or using analysis or logical reasoning; analytical.
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B2B
Noun
Business to Business is a sector of business activity that focuses on commerce performed between businesses rather than between a business and a consumer.
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B2C
Noun
Business-to-consumer (B2C) is a commerce model where businesses sell products and services directly to consumers, often online. Learn about B2C in this post.
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Benefit
Noun
something that produces good or helpful results or effects or that promotes well-being.
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Buyer Persona
Noun
fictional representation of a person with specific socio-demographic and psychological characteristics, intended to represent a specific segment of the clientele or audience.
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Cross-selling
Verb
sale of additional products or services related to a product of your company that the customer knows or has already used.
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Customer
Noun
a person or organization that buys goods or services from a store or business.
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Customer Relationship Management (CRM)
Noun
set of tools and techniques intended to take into account the wishes and expectations of customers and prospects, in order to satisfy them and retain them by offering them or proposing services.
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Digital Marketing
Noun
set of marketing methods and practices used on the Internet.
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E-book
Noun
a book in electronic form that can be read on a computer or handheld device rather than in print.
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E-commerce
Noun
commercial transactions conducted electronically on the internet.
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Friction
Noun
conflict or animosity caused by a clash of wills, temperaments, or opinions.
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Goal
Noun
the object of a person's ambition or effort; an aim or desired result.
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infographic
Noun
a visual image such as a chart or diagram used to represent information or data.
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Lead
Noun
A lead is a prospect in electronic marketing. Consisting of at least an email address, it can be opt in or opt out.
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Opportunity
Noun
a set of circumstances that makes it possible to do something.
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Prospect
Noun
a person regarded as likely to succeed or as a potential customer, client, etc.
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Quota
Noun
a fixed share of something that a person or group is entitled to receive or is bound to contribute.
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Smarketing
Noun
practice of aligning Sales and Marketing efforts.
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Social selling
Noun
approach which consists of using social networks in the sales process.
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