Sales

20 terms

This glossary is dedicated to anyone who wants to enrich their vocabulary on the world of sales and marketing.

"Bottom of the Funnel (BOFU)"

"A stage of the buying process leads reach when they're just about to close into new customers. They've identified a problem, have shopped around for possible solutions, and are very close to buying." https://blog.hubspot.com/marketing/sales-terms-glossary

ABC

""Always Be Closing." An antiquated sales strategy that basically says everything a sales rep does throughout the sales process is in pursuit toward the singular goal of closing a deal." https://blog.hubspot.com/marketing/sales-terms-glossary

Ad Extensions

"Specific information you can tack onto your Google Ads to help them perform better. There are several options, including: store location, call button, product pricing, seller rating, app download, and additional website links." https://mailchimp.com/marketing-glossary/

Advertorial

"Advertising and editorial content combined. If you think of a traditional printed magazine or newspaper, the line between ads and editorial articles is distinct—and often literal. An advertorial brings the 2 formats together to educate readers about a product through an editorial-esque storytelling experience." https://mailchimp.com/marketing-glossary/

Backlinks

"Links on websites other than your own that go back to a page on your website. Backlinks are also called inbound links because they represent traffic coming to your website from somewhere else. The quality and quantity of your backlinks can help you rank higher in search engines such as Google and Bing. This is because your backlinks are considered an indicator of how popular your website is with users."https://mailchimp.com/marketing-glossary/#backlinks

Bluebird Sales

"A "bluebird" is a sale that came seemingly from nowhere or with unexpected ease. A sales rep might say, "Fortunately, a bluebird flew right in at the end of the quarter, helping me reach my goal."" https://blog.hubspot.com/marketing/sales-terms-glossary

Breadcrumbs

"If you’re thinking "Hansel and Gretel," you’re right. This fairy tale duo left a trail of breadcrumbs as they ventured into the forest so they could find their way back home. Digital breadcrumbs serve the same purpose. They’re a form of website navigation that shows users the sections they’ve visited in the order they visited them so they can retrace their steps easily."https://mailchimp.com/marketing-glossary/

Churn Rate

" A metric that measures how many customers you retain and at what value." https://blog.hubspot.com/marketing/sales-terms-glossary

Conversion Rate Optimization (CRO)

"The process of increasing the percentage of users who take the actions you want them to, such as clicking on a website link or purchasing a product online." https://mailchimp.com/marketing-glossary/

CPM

"Cost per thousand impressions of an online ad. When an ad is served to a user, it’s counted as an impression. If an ad network charges you $1,000 for delivering 1 million impressions, your CPM is $1."https://mailchimp.com/marketing-glossary

DMARC

"Domain-based Message Authentication, Reporting & Conformance (DMARC) is a widely recognized email protocol that helps people and businesses protect their email addresses and domains from being misused by third parties."https://mailchimp.com/marketing-glossary

Hard Bounce

"An email that is rejected by an email server for a permanent reason. An email may hard bounce if a recipient email address or domain name doesn't exist—or the recipient email server has completely blocked the delivery."https://mailchimp.com/marketing-glossary

Mark-Up

"The amount added to the cost price of goods to cover overhead and profit." https://blog.hubspot.com/marketing/sales-terms-glossary

Meta Description

"A brief summary of what a web page is about in the HTML code of the page. Character counts may vary by search engine, but 160 characters with spaces is a good guideline."https://mailchimp.com/marketing-glossary

Responsive Web Design

"An approach to website design that enables a single page to be displayed comfortably whether it’s on a phone, tablet, or desktop."https://mailchimp.com/marketing-glossary

Schema Markup

"Bits of code added to a web page that help search engines understand the content of the page. With better understanding comes the ability to format content when it appears on the search engine results page (SERP)."https://mailchimp.com/marketing-glossary/#schema-markup

Smarketing

"Used to refer to the practice of aligning Sales and Marketing efforts. In a perfect world, marketing would pass off tons of fully qualified leads to the sales team, who would then subsequently work every one of those leads enough times to close them 100% of the time." https://blog.hubspot.com/marketing/sales-terms-glossary

Sound Bite

"A series of words or phrases sales reps use to respond to and overcome a customer objection." https://blog.hubspot.com/marketing/sales-terms-glossary

Unique Visitors

"The number of individuals who visited your website in a defined amount of time. This is often compared to visits, which is the number of times your website was accessed during a set period."https://mailchimp.com/marketing-glossary

Webhooks

"A way for one application to provide other applications with real-time information. They allow one application to send a notification to another application when a certain event occurs rather than constantly polling for new data. This can help save on server resources and costs."https://mailchimp.com/marketing-glossary/#webhooks