These are words that are used in the world of commerce, therefore in the world of marketing.
A/B Tests
noun
Marketers run experimental tests to determine which marketing tactic yields the best results. For example, a digital marketer may conduct _______ (blank) that will serve up two different versions of a webpage—typically the current page versus a new iteration—to users to determine which performs better. This is a simple scientific approach for comparing the effectiveness of a control group versus a variation.
Example: For example, a digital marketer may conduct A/B Tests that will serve up two different versions of a webpage
fr: Tests A/B
Analytics
Noun
Refers to the process of analyzing data to determine the return on investment of a particular marketing activity. Marketers may also use the term to talk about the dashboard or system they use to review and track this data.
Example: But wiki engines typically include a number of other dynamic Web site features including full text search; automatic navigation links; design templates; PDF (Portable Document Format) or RSS export; per-page discussion functionality; basic ANALYTICS, such as most visited, most changed, recently updated or referenced by; personalization, based on user preferences; and add-ons such as blogging tools and event calendars.
fr: Analytique
B2B
Noun
Business-to-business (B2B) is a transaction or business conducted between one business and another, such as a wholesaler and retailer. B2B transactions tend to happen in the supply chain where one company will purchase raw materials from another to be used in the manufacturing process.1
Example: Using the Internet for B2B activities: a review and future directions for research [Online]
fr: B2B
Boosted Post
Noun
A post that different social media companies will put money behind in order to increase the number of people who will see it. They are targeted at specific demographics in order to reach potential customers that have a higher likelihood of being interested in the product.
Example: Boost your brand's visibility with our new fall collection.
fr: Publication boostée
Bounce Rate
noun
An engagement metric that shows the percentage of website visitors who left the site after viewing only one page.
Example: Regardless of verification, a certain percentage of prospects will still bounce, and we should anticipate an average 10 percent BOUNCE RATE.
fr: Taux de rebond
Brand Awareness
noun
The extent to which potential customers are familiar with your company and the distinct images or qualities that are associated with what you are selling.
Example: PR relations will be part of the BRAND AWARENESS image strategy and directed mainly at employees, consumers, competitors, local government, media and suppliers.
fr: Notoriété de la marque
Buyer Persona
noun
The imaginary people marketers target when they design ads or create content like website copy. Although they aren’t real people, they are created based on data from actual consumers. These personas are then used to inform the audience, tactics and tone of the messages delivered.
Example: Understanding your buyer persona is key to success! Find your message to reach the right audience and drive results.
fr: Persona de l'acheteur
Call to Actions
noun
A prompt that encourages website visitors to take a certain action, such as subscribing to an email newsletter or submitting a contact form. They are used to guide potential customers through the next step in a sales funnel.
Example: Effective call to action drive engagement! Encourage your audience to take the next step with clear, compelling prompts
fr: Appel à l'action
Campaign
noun
A cohesive set of marketing activities designed to achieve a specific goal, like increasing sales for a certain product or spreading awareness of a new product feature.
Example: The sales concept lasted until the 1950's 60's and is characterized by prioritizing sales (Lewis & Chambers, 2000).Kotler et al (2003) suggest this concept believes that consumers do not purchase adequately except when experiencing a large sales CAMPAIGN.
fr: Campagne
Chatbot
noun
An automated tool found on many websites, typically used to help address common customer questions or concerns. They scan chat messages from customers to identify potential keywords and topics of interest and then relay pre-populated messages.
Example: A consumer talks to a chatbot about a product
fr: Chatbot
Clickbait
noun
A term used to describe a way content creators can manipulate an individual to get them to click a link or press play. Generally speaking, clickbait takes advantage of provocative titles.
Example: Don't miss these shocking secrets to get $500 in one day. Click to find out now!
fr: Piège à clics
Cold Calling/Emailing
noun
A tactic used by salespeople to contact potential customers via phone or email with whom the company has had no previous contact.
Example: e preponderant due to market conditions. Networking A client-server network is needed to create an EMAILING system for all members of staff.
OBJECTIVES Launch new title in the established CUP Illustrated History series: increase brand awareness Retain previous customers by EMAILING CUP's existing customer database Gain new customers by expanding the market for these books to the interested general reader, and partnering the SOAS.
fr: Appels à froid/e-mailing
Content
noun
Any piece of information that’s created to be viewed by an audience. This could include blog posts, email newsletters, social media posts, videos or even print brochures.
Content Management System (CMS)
Example: in leading and facilitating the change. Buchanan & Boddy suggested that the change agent should manage three parallel agendas: CONTENT - Technological competence within the organisation Control - Managing, monitoring, budgeting, etc Process - Communication, consultation, negotiation, persuasion, etc Arguably, the process element of these agendas is most important, as the change agent should be able to negotiate and consult with managers and subordinates and most importantly be able to persuade people that the change is beneficial to them and the organisation.
fr: Contenu
Content Management System (CMS)
noun
A type of web publishing tool designed to manage the digital content marketers create for the web. These typically offer an easy-to-use interface for editing the layout or other elements of a webpage.
Example: Streamline your workflow with a powerful content management system can easily create, edit and publish your content to engage your client.
fr: Système de gestion de contenu (CMS)
Customer Segmentation
noun
This is the process market researchers use to break down various groups/categories of customers based on their needs, spending and specific demographics.
Example: Maximize your marketing with customer segmentation. Target the right audience with your message and see better results.
fr: Segmentation de la clientèle
Email Marketing
noun
Content sent via email to current or potential customers who subscribed to a marketing email list.
Example: Nike sends his consumer a (marketing) email about new shoes dropping.
fr: Marketing par courriel
Key Performance Indicator (KPI)
noun
Specific metrics that show whether a company is meeting its marketing goals.
Example: With the Key Performance Indicator, Nike knows that is meeting its marketing goals.
fr: Indicateur clé de performance (KPI)
Likert Scale
noun
Common question format for marketing surveys used to gauge the intensity of a sentiment via a numbered scale, a Likert scale often ranges from “1. Strongly disagree” to “5. Strongly agree.”
Example: The survey was conducted using a combination of open ended questions and on a LIKERT SCALE for more quantitative analysis. 2.
fr: Échelle de Likert
Public Relations
Noun
It involves managing the spread of information about company - whether good or bad. Professionals work to spread positive news about their brand and minimize the impact of negative news.
Example: Promotion decisions involves advertising, personal selling, PUBLIC RELATIONS, etc.
fr: Relations publiques
User Experience (UX)
noun
It refers to the design process of making a website (or app) easy for visitors to understand and navigate.
Example: Nike has added some design (User Experience (UX) to facilitate online access.
