Sales

20 Marketing, Business administration, Sales terms

This glossary is made to learn new words from the marketing and sales industry.

Anchor Text: noun; The wording of a link on a website, in an email, or within another digital asset.
Breadcrumbs: noun; They’re a form of website navigation that shows users the sections they’ve visited in the order they visited them so they can retrace their steps easily.
Buyer Persona: noun; The imaginary people marketers target when they design ads or create content like website copy. Although they aren’t real people, they are created based on data from actual consumers. These personas are then used to inform the audience, tactics and tone of the messages delivered.
Cold Calling: verb; Making unsolicited calls in an attempt to sell products or services. It's also a very inefficient way to find potential customers.
Flywheel: noun; The flywheel is a new way of conceptualizing the sales process, replacing the funnel where customers are thought of as an output.It demonstrates that awareness, engagement, and delight can happen at any point during the customer journey and that the best way to achieve growth is to apply force and remove friction in each stage.
Leads: noun; A person who has shown interest in your company's product or service.
List Broker: noun; A business that specializes in sourcing contact lists that direct marketers can rent for an email or marketing campaign. List brokers typically have access to a huge variety of lists and existing relationships with list owners.
Narrowcasting: verb; Sending a media message to a highly targeted audience. The opposite of broadcasting, narrowcasting is also considered a form of niche marketing.
Organic Search: noun; The natural and unpaid results users receive after making search queries. Search engines, which crawl your web pages and rank your content for relevance to the most common queries, determine these results.
Pain Point: noun; A prospect's pain point, or need, is the most important thing for a sales rep to identify in the selling process.
Point of Contact (POC): noun; The moment at which a business and customer begin exchanging information, providing a service or handling a transaction.
Prospecting: verb; The process of searching for and finding potential buyers. Sales reps (or "prospectors") seek out qualified prospects and move them through the sales cycle.
Quota: Noun; A sales goal; a set amount of selling a sales rep is expect to meet over a given time frame, usually a month and/or quarter
Referral: noun; When a website sends traffic to another website. Tracking referrals can help you understand how people find your website without using a search engine.
Schema Markup: noun; Bits of code added to a web page that help search engines understand the content of the page. With better understanding comes the ability to format content when it appears on the search engine results page (SERP).
Smarketing: verb; Used to refer to the practice of aligning Sales and Marketing efforts.
Testimonial: noun; A common element found in marketing materials, a testimonial is a person’s written or spoken statement explaining the value of a product or service. These often come from customers and are used to bolster the credibility of a marketing message.
Uniform Resource Locator (URL): noun; A web address. Uniform resource locators (URLs) can point to a website or any other resource on the web, such as an image or video.
Up-Selling: verb; When a sales rep sells an existing customer a higher-end version of the product that customer originally bought.
Webhooks: noun; Webhooks are a way for one application to provide other applications with real-time information. They allow one application to send a notification to another application when a certain event occurs rather than constantly polling for new data.