This glossary contains the words people can use during a sale or a meeting. Also, those words can be used when a businessman his talking to a customer.
Backlinks
noun
An incoming hyperlink from one web page to another website.
https://www.google.com/search?q=define+Backlinks.
Dropshipping
noun
An e-commerce model where the seller doesn’t own any inventory or handle any of the shipping responsibilities. When a customer makes a purchase, the seller processes the order and transfers it to a third-party supplier—like a wholesaler or manufacturer, for example—who prepares and ships the order. The seller only pays the supplier for an item after someone buys it, which makes dropshipping a popular option for entrepreneurs who want to start an online store quickly and with minimal overhead.
https://mailchimp.com/marketing-glossary/#call-to-action-cta-.
FTC (The Federal Trade Commission)
noun
The Federal Trade Commission (FTC) is tasked with promoting competition in the United States marketplace and protecting consumers. In the world of e-commerce and digital marketing, the FTC is responsible for providing rules and guidance around online advertising, which it refers to as the “rules of the road.” It enforces the CAN-SPAM Act to ensure email marketing isn’t misleading or harassing.
https://mailchimp.com/marketing-glossary/#facebook-ads.
Gatekeeper
noun
In business-to-business (B2B) marketing, a gatekeeper is the person who intercepts marketing and sales professionals before they speak to a business owner or company leader.
Iframe
noun
An inline frame (iframe) is a HTML element that loads another HTML page within the document.
https://www.google.com/search?q=define+Iframe.
List broker
noun
A business that specializes in sourcing contact lists that direct marketers can rent for an email or marketing campaign. List brokers typically have access to a huge variety of lists and existing relationships with list owners. They also have expertise in recommending the best lists to use based on your target audience, brand, and marketing goals. In exchange for you renting a list, the list broker typically charges a commission, which the list owner pays for.
https://mailchimp.com/marketing-glossary/#landing-page.
Margin
noun
The edge or border of something.
Market share
noun
The percentage of the market for your product or service that you want to capture. The formula for market share is: a company’s sales / industry sales over the same time period. To improve market share, companies may focus on strengthening customer loyalty or innovating products and services. They may also buy key competitors.
https://mailchimp.com/marketing-glossary/#landing-page.
meeting
noun
MRR
noun
Monthly Recurring Revenue (MRR) is the income that a company expects to receive in payments on a monthly basis. MRR is a critical revenue metric that helps subscription companies to understand their overall business health profitability by keeping a close eye on monthly cash flow.
Narrowcasting
noun
Sending a media message to a highly targeted audience. The opposite of broadcasting, narrow casting is also considered a form of niche marketing. Narrow casting has been around since the days of radio. In modern practice, it spans traditional direct mail, TV, email marketing, paid search, online video, and in-person event marketing. Trade shows can also be a particularly valuable forum for business-to-business (B2B) marketing.
https://mailchimp.com/marketing-glossary/#landing-page.
Objection
noun
An expression or feeling of disapproval or opposition; a reason for disagreeing.
Pain Point
noun
A prospect's pain point, or need, is the most important thing for a sales rep to identify in the selling process. Without knowing a prospect's pain points, they can't possibly offer benefits to help resolve those pain points.
Psychographics
noun
Your target audience’s values, beliefs, and behaviors that are relevant to your product or service. Like demographics, psycho graphics can help you segment your audience into highly relevant subgroups. That way you can tailor your messaging and get better advertising campaign results. Psycho graphics give you a peek into the minds of your customers, so you can communicate more effectively.
https://mailchimp.com/marketing-glossary/#landing-page.
Quota
noun
A limited quantity of a particular product which under official controls can be produced, exported, or imported.
RSS (Really simple syndication)
noun
Really simple syndication (RSS) takes the content of a website and packages it into a feed that can be easily displayed on other websites. Aggregators take multiple RSS feeds and combine them into a single interface, which can help people track updates to multiple websites at once. RSS also allows websites to syndicate content from third parties.
https://mailchimp.com/marketing-glossary/#yahoo-advertising.
Soft bounce
noun
An email that is rejected by an email server for a temporary reason. An email may soft bounce if a mailbox is full, the recipient email server is down or offline, or the email message is too large.
https://mailchimp.com/marketing-glossary/#landing-page
Top of the Funnel (TOFU)
noun
Top of Funnel, or ToFu, refers to content created for, or marketing actions performed at, the start of the buyer's journey.
Tracking code
noun
A small piece of JavaScript placed on a website that sends data to Google Analytics. The tracking code is what enables Google Analytics to report information about your audience, including how they got to your website, how long they stayed, and what they did while they were there.
https://mailchimp.com/marketing-glossary/#uniform-resource-locator-url-.
User experience
noun
How a person feels about using a product or service. The discipline of user experience (UX) makes digital experiences efficient, effective, and sometimes entertaining. In the world of digital marketing, UX is often equated with optimizing the user interface (UI) on the website. For example, e-commerce companies want to know about the browsing and checkout experience on their websites.
https://mailchimp.com/marketing-glossary/#uniform-resource-locator-url-.
