Sales and marketing glossary

20 Sales and Business Marketing terms

This glossary will contain words and expressions that are communly used in sales and in the marketing field. It can be used to learn new terms in english to be able to properly use them and understand them on the job site.

AdSense

A Google marketing program that pays website publishers for allowing relevant ads from Google to run on their sites automatically. Keywords determine relevance. The ads can include text, image, and videos. They are designed to be high quality but unobtrusive to the website's content across desktop and mobile devices. https://mailchimp.com/marketing-glossary/

Advertorial

Advertising and editorial content combined. An advertorial brings the two formats together to educate readers about a product through an editorial-esque storytelling experience. They've become a popular online advertising tactic that is typically labeled "sponsored" or "paid" so as not to mislead users about the source of the information. https://mailchimp.com/marketing-glossary/

Alt Text

Text that shows in place of images or pops up when you hover your mouse over an image. Alt text, or alternative text, is written into the HTML code of a web page to describe an image in case the image doesn’t show. This can happen for a few different reasons. Some users may have images turned off so web pages load faster. Other users may have low vision or blindness, so they use special screen readers that translate web page text into an audio or a Braille-like touch format. Alt text also helps search engines "understand" images better. https://mailchimp.com/marketing-glossary/

ARR

Annual Recurring Revenue (ARR) refers to all ongoing revenue for a product or business projected over one year. Companies that offer yearly subscription use this metric to determine how much revenue they can expect each year. https://blog.hubspot.com/marketing/sales-terms-glossary

Backlinks

Links on websites other than your own that go back to a page on your website. Backlinks are also called inbound links because they represent traffic coming to your website from somewhere else. The quality and quantity of your backlinks can help you rank higher in search engines such as Google and Bing. This is because your backlinks are considered an indicator of how popular your website is with users. https://mailchimp.com/marketing-glossary/

BANT

An acronym used in sales for lead qualification that stands for Budget, Authority, Need, Timeline. It's a famous tool for sales reps and sales leaders to help them determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell. https://blog.hubspot.com/marketing/sales-terms-glossary

BIMI

Brand Indicators for Message Identification (BIMI) is an emerging security technology that helps authenticate your email marketing and builds trust with your customers. BIMI works with DKIM, SPF, and DMARC protocols to protect your domain from being used by malicious actors to send fraudulent email. It causes your logo to appear right next to your messages in a user's inbox, so that your contacts and their email service will know these emails are really from you or your business. https://mailchimp.com/marketing-glossary/

Bounce Rate

An engagement metric that shows the percentage of website visitors who left the site after viewing only one page. https://labodanglais.com/mod/page/view.php?id=60451

Dropshipping

An e-commerce model where the seller doesn’t own any inventory or handle any of the shipping responsibilities. When a customer makes a purchase, the seller processes the order and transfers it to a third-party supplier—like a wholesaler or manufacturer, for example—who prepares and ships the order. The seller only pays the supplier for an item after someone buys it, which makes dropshipping a popular option for entrepreneurs who want to start an online store quickly and with minimal overhead. https://mailchimp.com/marketing-glossary/

Eye Tracking

Measuring and recording the movement of eyes as they look at a web page. In digital marketing, eye tracking is often used to figure out what parts of a web page or email people look at first or spend the most time looking at, which is often displayed as a heat map. Marketers use this data to strategically place elements, such as call-to-action buttons, where they are most likely to be seen and clicked on. https://mailchimp.com/marketing-glossary/

FCC

The Federal Communications Commission (FCC) is a United States government agency that regulates communication devices and systems, which includes the internet. They ensure all citizens have fair access to these communication platforms and that they're safely performing in the interest of the public and national security. In most cases, the FCC is the agency responsible for crafting consumer protection rules such as privacy protections, while he Federal Trade Commission (FTC) enforces these rules. https://mailchimp.com/marketing-glossary/

Flywheel

The flywheel is a new way of conceptualizing the sales process, replacing the funnel where customers are thought of as an output. The flywheel demonstrates that awareness, engagement, and delight can happen at any point during he customer journey and that the best way to achieve growth is to apply force and remove friction in each stage. https://blog.hubspot.com/marketing/sales-terms-glossary

Net Promoter Score (NPS)

A customer satisfaction metric that measures, on a scale of 0-10, the degree to which people would recommend your company to others. The NPS is derived from a simple survey designed to hep you determine how loyal your customers are to your business. https://blog.hubspot.com/marketing/sales-terms-glossary

Omnichannel Marketing

Omnichannel marketing creates a cohesive, integrated shopping experience across a brand’s sales touchpoints—including brick-and-mortar locations, events, mobile devices, and online stores. It uses data and analytics to create consistency whenever shoppers encounter the brand. https://mailchimp.com/marketing-glossary/

Pipeline

The step-by-step process sales reps go through to convert a prospect into a customer. The sales pipeline is often divided into stages for each step in the sales process, and the sales rep is responsible for moving opportunities through the stages. https://blog.hubspot.com/marketing/sales-terms-glossary

Responsive Web Design

An approach to website design that enables a single page to be displayed comfortably whether it’s on a phone, tablet, or desktop. Sites that use responsive web design first evaluate the type of device and its screen size. Then with the help of CSS, they render the text, images, and other elements in a predefined layout that works for that particular device. https://mailchimp.com/marketing-glossary/

Service Level Agreement (SLA)

An SLA is an agreement between a company's sales and marketing teams that defines the expectations Sales has for Marketing and vice versa. The Sales SLA defines the expectations Marketing has for Sales on how deeply and frequently Sales will pursue each qualified lead, while Marketing SLA defines expectations Sales has for Marketing with regards to lead quantity and lead quality. https://blog.hubspot.com/marketing/sales-terms-glossary

Smarketing

Used to refer to the practice of aligning Sales and Marketing efforts. In a perfect world, marketing would pass off tons of fully qualified leads to the sales team, who would then subsequently work every one of those leads enough times to close them 100% of the time. https://blog.hubspot.com/marketing/sales-terms-glossary

Social Selling

When sales rep use social media to interact directly with their prospects. They provide value by answering prospects' questions and offering thoughtful content until the prospect is ready to buy. https://blog.hubspot.com/marketing/sales-terms-glossary

Sound Bite

A series of words or phrases sales reps use to respond to and overcome a customer objection. https://blog.hubspot.com/marketing/sales-terms-glossary