This glossary will help all students in a Marketing or sales program who would like to understand their definition. This glossary contains 15 words, all of which were found on this website (links). https://mailchimp.com/marketing-glossary/#tags
Affiliate Marketing
Marketing based on a relationship between an online advertiser and website publishers where the advertiser pays for leads or revenue that comes from the publishers’ sites.
Brand
The experience a customer has with a product or service that makes it different from others in the same category. More than just a name, a brand is where features, benefits, and customer perceptions meet.
Customer Journey
Think of a customer journey as a detailed map that shows the full experience a customer has with your business. It lets you see every interaction they have with your company, even before and after they engage.
Digital Marketing
Any marketing that uses electronic devices to convey promotional messaging and measure its impact. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, and social media posts.
E-commerce
E-commerce is the buying and selling of goods and services using the internet.
Facebook Ads
Ads that run exclusively through Facebook’s advertising platform.
Google Analytics
A platform that measures and reports on website traffic. It provides information about how people use your website, which includes the most popular content, the time spent on each page, and what devices are used to browse.
Hyperlink
A piece of text or an image on a website that takes you to another web page when you click on it.
IP Address
Internet protocol (IP) address, a unique number much like your street address that uses commas and periods to identify a device accessing the internet.
Market Share
The percentage of the market for your product or service that you want to capture. The formula for market share is: a company’s sales / industry sales over the same time period.
Nonprofit Marketing
Marketing with objectives that advance a nonprofit organization’s cause versus driving a business’s profitability.
Pay-Per-Click (PPC)
An online advertising campaign that a company pays for only when users interact with the ads. Instead of paying for your ads to simply show up on a publisher’s website, you pay for user clicks. Pay-per-click (PPC) refers to a type of campaign.
Redirect
Sending a user to a different web page than the one they requested with a URL. Redirects send readers to a new page if content has been moved or an older page has been deleted. This helps prevent 404 errors.
Social Media Marketing
Using social media to advertise a brand, products, or services. Social media marketing allows a brand to insert itself into ongoing conversations on channels.
Target Audience
The people you want to reach with your marketing efforts. These are the consumers who will be most interested in your products or services—and most likely to convert from leads into customers.
Uniform Resource Locator (URL)
A web address. Uniform resource locators (URLs) can point to a website or any other resource on the web, such as an image or video.
Vision Statement
A short description of a company’s goals for the future.
Wireframe
A blueprint for a website’s user interface (UI). Wireframes are simplified sketches—often drawn by hand—of how content and functionality come together in a layout.
Word-of-Mouth Marketing (WOM Marketing)
Person-to-person conversation that promotes a product or service.
YouTube Advertising
Video ads that appear across YouTube. Since Google owns YouTube, YouTube advertising shares many of the core features of Google Ads, but with 1 big difference: They’re videos.