marketing
marketing
15 null terms
- Account-based marketing
- Account based marketing (ABM) is a business marketing strategy that concentrates resources on a set of target accounts within a market. It uses personalized campaigns designed to engage each account, basing the marketing message on the specific attributes and needs of the account.
- Breadcrumbs
- Dropping crumbs that your consumer can follow back to your home. In this analogy, home can mean a lot of things. If you're a retailer, home might be literally driving traffic to your store.
- Canonical URL
- A canonical URL is the URL of the best representative page from a group of duplicate pages, according to Google.
- Display Ads
- A large advertisement, especially in a newspaper or magazine, that features eye-catching type or illustrations.
- Distribution Channel
- A distribution channel is the network of businesses or intermediaries through which a good or service passes until it reaches the end consumer. Distribution channels can contain many levels or intermediaries, such as wholesalers or retailers, as products move from manufacturer to consumer.
- End User
- An end user is a person or other entity that consumes or makes use of the goods or services produced by businesses. In this way, an end user may differ from a customer since the entity or person that buys a product or service may not be the one who actually uses it.
- Featured Snippet
- A section of Google’s search engine results page that tries to answer a question without a person having to click through to another web page. They include Google’s best guess at an answer, the title of the page the answer comes from, the page’s URL, and an image from the page. While featured snippets are designed to save time for the person searching, they’re mostly machine generated and aren’t fact checked.
- FTC
- The FTC is a bipartisan federal agency that champions the interests of American consumers.
- Gated content
- Gated content is online materials, such as white papers, articles and videos, that require that users fill out a form before they can access them.
- Iframe
- An inline frame (iframe) is a HTML element that loads another HTML page within the document. It essentially puts another webpage within the parent page.
- Market Share
- The percentage of the market for your product or service that you want to capture.
- Meta Tags
- Meta tags are snippets of text that describe a page's content; the meta tags don't appear on the page itself, but only in the page's source code.
- Narrowcasting
- The transmission of television programs, especially by cable, to a comparatively localized or specialist audience.
- Schema Markup
- Schema markup is a code in the form of structured data that communicates the meaning of your page, elements, and how users should see it to the searching tool, and in a language, the search engine can understand.
- Vision Statement
- A vision statement is a business document that states the current and future objectives of an organization.