Marketing Vocabulary

14 Marketing terms terms

This glossery is for people that are in buisness and that have to use some terms frequently. This glossary contains 15 words, all of which were found on this website (https://labodanglais.com/mod/page/view.php?id=60451)

A/B Tests

Marketers run experimental tests to determine which marketing tactic yields the best results. For example, a digital marketer may conduct _______ (blank) that will serve up two different versions of a webpage—typically the current page versus a new iteration—to users to determine which performs better. This is a simple scientific approach for comparing the effectiveness of a control group versus a variation.

Analytics

Refers to the process of analyzing data to determine the return on investment of a particular marketing activity. Marketers may also use the term to talk about the dashboard or system they use to review and track this data.

B2B

This acronym is shorthand for business-to-business marketing.

Brand Awareness

The extent to which potential customers are familiar with your company and the distinct images or qualities that are associated with what you are selling.

Campaign

A cohesive set of marketing activities designed to achieve a specific goal, like increasing sales for a certain product or spreading awareness of a new product feature.

Chatbot

An automated tool found on many websites, typically used to help address common customer questions or concerns. They scan chat messages from customers to identify potential keywords and topics of interest and then relay pre-populated messages.

Cold Calling/Emailing

A tactic used by salespeople to contact potential customers via phone or email with whom the company has had no previous contact.

Content

Any piece of information that’s created to be viewed by an audience. This could include blog posts, email newsletters, social media posts, videos or even print brochures.

Email Marketing

Content sent via email to current or potential customers who subscribed to a marketing email list.

Keywords

Words or short phrases that users enter into a search engine to find the information they’re looking for. Savvy digital marketers incorporate these terms (when relevant) into web pages to improve their site’s overall visibility in search engines.

Leads

A person who has shown interest in your company's product or service.

Likert Scale

Common question format for marketing surveys used to gauge the intensity of a sentiment via a numbered scale, a Likert scale often ranges from “1. Strongly disagree” to “5. Strongly agree.”

Testimonial

A common element found in marketing materials, a testimonial is a person’s written or spoken statement explaining the value of a product or service. These often come from customers and are used to bolster the credibility of a marketing message.

User Experience (UX)

It refers to the design process of making a website (or app) easy for visitors to understand and navigate.