Marketing Glossary
10 Marketing is the process of promoting and selling products or services by understanding needs ans wants of customers. It involves a range of activities, from market research and advertising to pricing, distribution and branding, all aimed at effectively terms
this glossary is purposely made to help those who intend to work in marketing. knowing the lexicon in marketing is essential because it allows professionals to communicate effectively and precisely within the industry. It ensures that everyone involved understands terminology related to strategies and tactics, facilitating clear and concise discussions, which is crucial to be successful.
- AIDA (Attention,Interest,Desire,Action)
- nouns
- A marketing model representing the stages a consumer goes through in the process of making a purchase.
- fr: AIDE (Acceuil, information,démonstartion,Encourager)
- Brand equity
- noun
- The perceived value and reputation of a brand, which can influence customer loyalty and purchasing decisions.
- fr: Notoriété de la marque
- Churn Rate
- noun
- The rate at which customers stop using a product or service, often used in subscription-based business models.
- fr: taux de désabonnement
- Closing Ratio
- noun
- the percentage of leads or prospects that a salesperson successfully converts into customers.
- fr: taux de convertion
- cross-selling
- noun
- Offering customers additional or complementary products or services to increase their purchase.
- fr: vente croisée de produits
- CTR (Clcik-Through Rate)
- noun
- The percentage of people who click on an ad or link compared to the total number of people who viewed it.
- fr: Taux de clics
- KPI (key Performance indicator)
- nouns
- Specific metrics used to evaluate marketing success.
- fr: ICP (Clé de performance)
- ROI (return on investment)
- noun
- Used to measure the effectiveness of a marketing campaign by comparing the profits to the costs.
- fr: Retour sur investissement
- SWOT Analysis
- noun
- An assessment of a company's strengths, weaknesses, opportunities and threats, used to inform marketing and business strategies.
- fr: Analyse FFOM
- Target audience
- noun
- The specific groups of people that a marketing campaigns is designed to reach and appeal to.
- fr: Public cible